5 Roofing Sales Techniques You Should Be Using
It happens to the best of us: roofing sales fall on hard times. Everything, businesses included, has its ebb and flow. The good news is that there’s always a way to pick yourself back up again.
If your roofing business could use a boost upward, or if your business could just really use a win, we’ve got some great strategies to boost sales and connect with customers.
Educate
While a lot of people in roofing sales focus on pitching and closing, make sure you’re taking the time to educate your customers about your services. Your number one goal is a closed sale and a signed contract, but you also don’t want to take power away from the customer.
The customer will trust you more if they feel they’re making an informed decision regarding your services. Act as a guru and an expert for them – which you are!
Differentiate
There’s got to be something that makes your roofing business different from the others out there. If not, why should someone turn to you for their roofing needs?
In today’s business climate, the easiest way to make a splash is to specialize. Maybe you put extra focus on your materials, using ones that are uncommon. Maybe you promote a different style. Maybe there’s a certain type of house you’d like to market to.
Regardless of whatever you pick for your specialization, make it a way to push yourself out from the pack. Make yourself visible to your target demographic.
Referrals
Never underestimate the power of referrals when it comes to roofing sales. Your customers will feel much more comfortable working with you if you can show them testimonials from prior clients.
Think of referrals as seals of approval for your business! They are a marketing technique that is very easy to overlook.
Financing
Financing is a great way to gain customers’ trust.
Roofing is a major investment, which means it’s often something of a financial burden.
To ease the financial strain, offer financing options and payment plans. When customers hear of the convenience of this offering, they’ll be more likely to take you into consideration.
Listen
It’s not often you think your clients have much to say when it comes to roofing sales, but you can actually learn a lot by listening to your clients.
While it may not be a direct sales tactic, listening to your customers both gives you their concerns and question while letting your build a rapport with them. If they feel as though they can trust you, this means they’re more likely to turn to you when it comes time to make decisions regarding their roof.
A lot of times, we take for granted the power of forging relationships with our clients. Remember that you’re working with people on the most important belonging they have: their home.
Roofing sales: the bottom line
It’s impossible to underestimate the power of gaining your customers’ trust. They’re handing you a lot of money for something very serious – they’ve got to have a good reason to do it.
Don’t be afraid to connect with your clients and offer things to their benefit!
Carve out your own place in the roofing world and watch as your sales begin to climb.
