How to Dominate the Local Market

How to Dominate the Local Market

Having a general SEO strategy and a good website isn’t enough anymore.  If you want to see serious ROI on your SEO plan and dominate the local market, you need to make sure that you’re appealing to the local market.

The local market should be your target audience, especially if you’re a small business owner.  People have known that local SEO is important for years, but there’s a reason why so many more people are ramping up their local search efforts.

Find out why the local market is important in under a minute

We’re going to do a quick exercise.

Take out your smartphone and do a quick search for the word “plumber” and take a look at the results.

Did you notice that your phone showed you plumbers that are located nearby?

That wasn’t a coincidence, Google prioritizes businesses that are close to users. Even though Google does prioritize local businesses, they won’t highlight any place they find.

Google wants to make sure that they’re giving users the best search results.  There are some things you can do that can help make sure that you get shown in search results.

Have a complete Google profile

Take a moment to Google your business.  Your website will probably show up, but that isn’t enough.

Look at the additional information Google shows.  Are there listed business hours, and are they correct?  Are you categorized correctly?

If your search results are lacking, you can fix that. Claim your Google My Business listing and start filling in the gaps.  Also make sure to upload some nice pictures.

Make sure your location is correct

While we’re on the topic of Google My Business, we should mention the importance of making sure that your location is accurate.

People rely on Google Maps, but they aren’t perfect.  Bots and Google can make mistakes and your location may not be right in their servers.  They might have an old location listed, or the marker could be off.

Open Google and try to get directions to your place.  Check out street view to make sure that things look right.  If you notice an issue report it as an error so Google can fix it ASAP.

Get reviews

When was the last time you took a look at your Yelp page?

If you want to properly target the local market you need to make sure that you’re on their minds.  Online reviews are very important to consumers, and many use reviews as a way to gauge if they want to use a business’ goods or services.

Place a few Yelp and Google Business stickers on your front window or door so that customers know that you can be found on both platforms.  Don’t be afraid to ask for reviews after a stellar customer interaction.

You should also be responding to reviews regardless of if they’re good or bad. Responding to reviews lets customers know that you’re engaged and take their feedback seriously.

Be social

Social media should be a part of everyone’s marketing strategy, and if you want to rank high in your local market you need to be actively using it.

Don’t just utilize Facebook and Twitter, branch out!  Get a FourSquare page or even an Instagram if you have enough visual content to post.

Next steps to dominate the local market

Want to see how you can make your local market rankings even more powerful?  Then it’s time to get a digital marketing expert involved – we even offer a special Local Marketing package!  Drop us a line so we can talk about the best way to help your business.


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Top 3 Internet Marketing Objectives for Your Business

Top 3 Internet Marketing Objectives for Your Business

Having trouble figuring out what the best marketing strategy is? Are you ready to make a change to your marketing techniques?

In today’s world, internet marketing has become very important in helping businesses thrive. Everything and everyone is online, so you should strive to get your business online too.

If you really want to boost your sales and gain more clients, you should consider implementing internet marketing objectives for your business.

Set goals for your business’s internet marketing techniques. Your objective can be anything from acquiring more followers on your Facebook page to increasing the number of subscribers to your email list.

Here’s a list of the top 3 internet marketing objectives to help your business:

1. Social Media Marketing Objectives

One of the most necessary internet marketing objectives includes using social media.

If you don’t already have social media pages set up for your business, you should get started on that right away. People spend so much time every day on social media, so companies have been using it as a platform to advertise their services.

For instance, your company can create Facebook or Instagram ads besides your own Facebook and Instagram pages and company website that you already have.

Social media is the quickest and most effortless way for young people to hear about your business. Make it easier for them by creating these ads that will directly link to your website.

With the help of social media, you’ll be able to instantly increase your clientele and improve your internet marketing objectives.

2. Email Marketing

Email marketing is definitely one of the best ways to get the word out about your products or services. If you haven’t done so already, create a long list of email subscribers.

Email marketing enables you to actually connect with your clients. You will be sending them a direct message into their inbox with information about your business.

You can also use email marketing to send a mass advertisement to hundreds of people. Email marketing is very quick and simple to use.

According to statistics, approximately 82% of B2B and B2C companies are using email marketing as a part of their internet marketing objectives. It has worked for so many other companies and increased their sales, so why not try it with yours?

3. Search Engine Optimization

Another internet marketing objective that is very important for boosting sales is making sure that you have strong search engine optimization. What this means is that when people search your keywords on the internet, they should be able to find your company easily.

One way that you can improve your search engine optimization is by editing your keywords. You want your keywords to be relevant to your business and to your clients.

You can use blog posts and product reviews with your keywords to make them come up easier on searches. Make sure to link back to your site and include a call to action with every post.

Your internet marketing objectives will give you all of the right tools that you will need to bring your business all of the success you’re reaching for. Review this list to help you get started with your internet marketing objectives!

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5 Essential Roofing Marketing Tips

5 Essential Roofing Marketing Tips

The roofing industry has recorded sluggish growth rates in recent years.

According to estimates by the International Roofing Expo, the future looks sluggish, too.

As a roofing contractor, this means you have to pump more energy into your marketing efforts if you want to increase your sales.

But roofing marketing isn’t that simple. With virtually every contractor setting aside funds for marketing campaigns, outshining the competition can be challenging.

In this post, we are sharing pro tips for crafting a winning marketing strategy for your roofing business.

Keep reading!

Optimize Your Website for Search (and Mobile)

Almost all roofing contractors have business websites, but not all have optimized websites.

To earn big rewards from the internet, your website must be optimized for web and mobile search.

Hire an experienced digital agency to make all the changes that can improve the online visibility of your business. This may include registering an SEO-friendly domain name, developing sitemaps for various search engines and submit the website to online directors.

Since mobile accounts for over 60% of all internet traffic, your developers must also optimize the website for mobile devices.

Build Social Media Presence

Although search engines still take the largest share of digital marketing dollars, social media is catching up.

Used correctly, social networks such as Facebook, Twitter and Instagram can push your roofing business to the next level. About 78% of Americans use social media as of 2016.

Create a business page on these sites and start building a following. Post new engaging content on a regular search, and consider running advertising campaigns on your preferred platform.

Invest in Digital Content

Content is king.

One of most effective ways to boost your business is to invest in content marketing. Even though your content should be a blend of articles, pictures, and videos, focus more on videos.

Today, 7 out 10 Millennials watch an online video before making a purchase decision.

You should, therefore, shoot high-quality videos showcasing your past projects and post them on your website. You can also take videos of client testimonies, as well as reviews of various roofing products.

Don’t Abandon Off-line Roofing Marketing

Online marketing is the hottest thing in marketing right now, but that doesn’t mean you abandon your offline efforts.

You can still grab a good number of customers from the 13% of American adults who don’t use the internet!

Sure, that’s a small target market but acquiring just one more customer can make a big difference to your business.

Some effective offline roofing marketing ideas include advertising in local newspapers and construction magazines and representing your company at local trade shows.

Deliver High-Quality Roofing Services

Sometimes you don’t have to spend a penny to market your roofing services.

If you can deliver quality roof installations and leave your customers satisfied, they will likely recommend your services to other people.

And you know what? Word-of-mouth is powerful. It’s a key purchase influencer for 74% of consumers!


Every year, about 1 million new homes are built in the US, and many more require roofing repairs or renovations.

This means business is out there for roofing contractors, but you must up your marketing game to get a larger piece of the cake. With these marketing tips, you stand a good chance of staying two steps ahead of your competition.

But if you want to give your business an even bigger boost, let us take care of your marketing needs, so that you can focus on installing those roofs!

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The Importance of Hyperlocal Marketing for Small Businesses

The Importance of Hyperlocal Marketing for Small Businesses

Great news: according to a recent study, 94% of consumers say shopping small and local is important to them.

But if you’re not using hyperlocal marketing, especially as a part of your web development plan, these consumers may not be able to find you.

To help connect you with more shoppers than ever, we’ve created this rapid-fire guide about why hyperlocal marketing is crucial to your small business.

What Is Hyperlocal Marketing?

We get that you may be wary of yet another industry buzzword, but in reality, hyperlocal marketing is hardly the new kid on the block.

We know it’s hard to imagine, but there was, not (so) long ago, a time without Internet. In that dark time, hyperlocal marketing – i.e., marketing to those immediately and closest around them – was all companies had.

But now, businesses are getting back into going super-local, especially as we learn that more Americans prefer to shop small and local than they do with big chains and brands.

Hyperlocal marketing is a great way to connect with these people – except now, to get the folks in your neighborhood to shop at your store, you don’t have to rely on word of mouth alone.

You can tailor your digital content and your social media strategy to get their attention and then their business. And once they’re happily satisfied, then word of mouth will multiply your efforts.

The Benefits Of Hyperlocal Marketing

Some of the benefits of this method include…

  • The incredible return on investment: sponsoring local sports teams or using local influencers in your social content won’t cost you much, but it can get your name right out to your target market – the people that can drive into your store that day.
  • It harnesses the power of the ripple effect: It will build your brand recognition close to where you’re based. Suddenly, you’re in a place where everyone knows your name – and what you’re selling
  • People will read – and write – your online reviews, which can boost you further in local rankings

Tips On How To Implement Hyperlocal Marketing Effectively

To take advantage of all that going super local has to offer…

  • Host and sponsor local, in-person events
  • Advertise in local print and digital newspapers, publications, and directories
  • Get guest posts on your blog from owners of other local businesses
  • Turn on your geolocation tools, so people can find your location and directions to your store
  • Make sure your website is mobile-friendly
  • List yourself on Google My Business, and categorize yourself as local
  • Make sure your information is updated in all local directories if you make a change
  • Tailor your content – and especially the language and style you write it in – to fit with local color

Ready To Implement Your Hyperlocal Marketing Plan?

If so, we’re ready to help. This post has shown you why it matters. Now, reach out to us to get a hyperlocal marketing strategy that’s exactly right for your business and your budget.

To do that, you’ll want to work with a reputable company.

For more information, check out our site and learn more about us.

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Spectrum Interactive Group Named Kentico Gold Partner

Spectrum Interactive Group Named Kentico Gold Partner

JOHNSTOWN, CO, March 16, 2017 — Spectrum Interactive Group announced today that it had become a Kentico Gold Partner with Kentico Software, the Web Content, and Customer Experience Management provider.

Spectrum Interactive Group is known for creating unique and customized digital platforms for small and medium-sized businesses with limited marketing budgets. Spectrum Interactive has chosen Kentico as the platform for client websites because of its ability to provide a customized solution while also allowing for an easy-to-manage interface for the non-technical content administrator. As a Kentico Gold Partner, that service will continue.

“What an honor to be named a Kentico Gold Partner,” said Michael D. Wailes, Founder of Spectrum Interactive Group. “It is great to continue our partnership with a product that we have come to know and trust. By using Kentico, we feel confident that we will continue to meet our customers’ needs, and deliver the projects on time and at a very affordable price.”

“Spectrum Interactive Group is part of a growing breed of technology-savvy digital marketing agencies,” observed Petr Palas, Founder, and CEO of Kentico Software. “They are partnering with companies large and small across a wide range of vertical markets and providing industry-leading counsel and solutions. They are exactly the kind of agency that Kentico goes to great lengths to work with.”

About Kentico Gold Partner

The Kentico Solution Partner Program offers three partner levels, each with distinct requirements. The highest level, Kentico Gold Partner designation identifies Kentico partners who have proven a deep knowledge of the Kentico platform. Kentico Gold Partners are active participants in the Kentico ecosystem.

About Spectrum Interactive Group

Located in northern Colorado, Spectrum Interactive Group is a full-service interactive/digital agency. Our collective team of industry experts/veterans have over 50 combined years of experience in the business-to-business and business-to-consumer marketing space with an emphasis on digital and interactive projects.

Our primary mission is to leverage our experience working in larger agencies to the scale and price point for small and medium-sized businesses. To learn more about the services we offer with Kentico, please visit the web-development section of our website.

About Kentico

Kentico’s product line includes Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform and Kentico Cloud.

Kentico EMS’ rich selection of out-of-the-box web parts, easy customizations, and open API quickly gets websites operational. The all-in-one platform combines a full set of integrated solutions, including Online Marketing, E-commerce, Online Communities, and Intranet. Kentico EMS allows you to manage contacts, campaigns, track the customer journey, and provide global e-commerce functionality. Additionally, Kentico EMS allows you to measure and analyze visitor data to create and manage experiences easily.

Kentico Cloud is the cloud-first headless CMS and digital experience platform. Users can manage structured content for multi-channel delivery, use the API-first CMS to display that content on any website or device and track visitor interactions to personalize the digital experience.

Kentico Software was launched with one vision in mind: to build exceptional digital platforms that allow clients to connect with their customers, surpass their business goals, and achieve digital marketing success. Kentico’s 24/7 support and 7-day bug-fix policy help customers deliver projects on time and budget.

Founded in 2004, Kentico Software is a Microsoft Gold Certified Partner headquartered in the Czech Republic with offices in the US, UK, Netherlands, and Australia. Kentico Software has 1,000 digital solution partners and powers 25,000 websites across 100 countries. Customers include Gibson, Twinings, Ingram Micro, Mazda, Kingspan, Hunter Fan, Starbucks, and Allergan.

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