by Spectrum Interactive Group | Apr 4, 2018 | Curated Content, Local Marketing, Marketing, Marketing Tips |
This curated content was originally published on 03 Apr, 2017 via:
http://www.womenonbusiness.com/simple-ways-market-business-local-community/
Sponsored by Got Print:
We are all familiar with the concepts of online marketing. From working social media channels to sending out periodic emails to old and new customers, online marketing is quick, easy, and relatively cheap. There is no denying that social media and other online marketing strategies are successful, but have you considered the effectiveness of offline marketing?
Offline marketing is not for everyone. If you provide SEO services or you are a copywriter, you probably find most of your new clients in the online world, and a website is more cost-effective than printing leaflets for distribution in the local neighborhood. However, in many instances, offline marketing is worth the effort, as some of your neighbors could easily become clients.
Spending time on social media, paying for PPC advertising, and building an attractive website is going to pay dividends, but don’t overlook the fact that you need local customers, preferably people who live a short distance away. To this end, it is worth spending some time and money on local advertising, so what are your options?
Yard Signs
Yard signs are an excellent way to advertise your business to local audiences. A prominent yard sign will attract attention and let local people know that you provide a potentially valuable service. You may need to ensure this is permitted if you’re a renter or your property is subject to any covenants.
Car Stickers
Do you drive around the local area regularly? If so, custom stickers for your vehicle will attract attention and draw in some new clients. Stickers can be used to build brand recognition and advertise services. Go small and discrete for a car or large and bold for a van. Use your company logo for maximum effect, and don’t forget to include a telephone number so people can contact you when they are out and about.
Leaflet Drops
Leaflets cost very little to print in bulk, and if you have the time, it’s worth pounding the sidewalk and delivering leaflets over a few days. The majority will be discarded, but you may just secure some new clients.
Newspaper Advertising
Newspaper advertising is less effective than it once was, but in smaller communities where a popular newspaper serves the local community, a small ad could reach people who might not know your business exists. This is particularly true of seniors, who often rely on community newspapers for their news and local information.
Store Noticeboards
Place a poster or some business cards on a store noticeboard. Customers often check these on their way into and out of a store. For maximum effectiveness, target stores most likely to be used by your customers.
Local Networking Events
Networking events are not just useful for building contacts and making B2B connections. They are also good for promoting small businesses in the local community. A quick conversation over coffee could yield a new client.
Don’t forget about word of mouth advertising. And be sure to perfect your elevator pitch – you never know when it might come in handy.
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This article was originally published on 03 Apr, 2017 by .
The original article appeared here:
http://www.womenonbusiness.com/simple-ways-market-business-local-community/
by Spectrum Interactive Group | Apr 3, 2018 | Curated Content, Email Marketing, Local Marketing, Marketing |
Originally published on 03 Apr, 2017 via:
https://searchenginewatch.com/2017/04/03/5-easy-ways-to-launch-a-local-email-marketing-strategy/
Email marketing is alive and well in 2017, with over 269 billion emails being sent every day.
Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails.
It’s also important to note that of the emails that are opened by consumers, 45% are done via a mobile device. In fact, email marketing is becoming synonymous with mobile marketing.
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If your company’s email marketing campaign isn’t seeing success and you find yourself in the 78% of retail emails that are being sent to the junk folder without a second glance, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
There’s a lot of evidence to suggest that the future of email marketing is hyperlocal. Below we’ve compiled some tips for how to create a successful localized email marketing strategy.
1. Make sure your offers are tailored to your customers so they can actually use them
One strategy to use when creating a local email marketing campaign is to send out coupons and offers for specific geographic areas.
Sending coupons is a great way to get consumers to open your emails, but if you consistently send offers that they can’t realistically take advantage of, they’re going to get annoyed and eventually start sending those emails straight to the trash.
Do some research and figure out how your audience best likes to redeem offers. Is it in person in a brick and mortar store, online via a voucher, etc.? If you have to differentiate your emails and offers based on various target groups, then take the extra time to do that.
Your audience will thank you by consistently opening the emails and taking advantage of the coupons you’re sending.
2. Add a personal touch to email campaigns, and reach out in person whenever possible
No one wants to receive an automatic email that seems to have been written by a robot—it’s impersonal and boring and won’t succeed in engaging your audience. Even if you include a great offer, chances are consumers will stop reading before they even notice it.
Something as simple as a border or a photo around an image can immediately tip the viewer off that it is an automated email. You can try to make emails sound as personal as possible by sending emails from the name of someone in the company, as opposed to the business name itself, and formatting the email in a more natural way.
AWeber.com suggests sharing emails on social media since it’s easy for people to like, comment, and share them with others. One of the businesses they work with, Vault Brewing, also saw success when they went out into the community to look for email subscribers. They asked people in person at their business location and at live events via surveys and subscriber apps.
They saw much greater success with their email marketing campaign after they incorporated these personal touches, and it’s also a good way to connect with the community and learn more about your target audience.
In the example above, which was sent to a family member of mine, you can see that the email is certainly automated, but that isn’t completely obvious at first glance. This gets you to open the email and engage before making any assumptions, so I thought they did a great job.
Although this may not necessarily be targeted locally, it gives itself a “local” feel by creating an inclusive environment.
3. Integrate social media to spread the word
As I stated above, social media is a great way to connect with a local audience and spread the word about your email marketing campaign. If your business has a newsletter that you email to subscribers, consider posting parts of it on social media with a link to sign up for your email campaign.
Post offers and rewards on social platforms to encourage people to sign up for emails, and get to know your audience better by investigating what groups and communities they participate in socially online. Just make sure you don’t offer the exact same incentives and materials on social media that you do via email, or consumers won’t have a reason to subscribe to your campaign.
As far as local impact goes, social media is actually very localized when shared by individuals as opposed to businesses. Be sure to share these posts directly with those in your local filters. 
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4. Use a subject line that relates to the local area
When crafting an email, how much thought do you put into the subject line? Of course you want it to be engaging so people will be tempted to open it, but have you thought much past that?
Businesses who are focusing on hyperlocal email marketing have suggested using a specific state or city name in the subject line of emails being sent out in order to make national content more relevant for a local audience. According to ImaginePub.com, this simple strategy has the potential to increase open rates by as much as 7%.
Even if you don’t see an improvement at this same rate, most likely your open rates and click-through rates will increase to some degree when you deliberately target audiences in a specific geographic area.
5. Segment your list by language and region for more targeted marketing
Don’t be afraid if a section of your target audience speaks a language other than English, or resides in an unfamiliar location. Instead, embrace these differences and target your marketing to meet them.
Campaignmonitor.com says that incorporating this strategy is a no brainer, seeing as how the Localization Industry Standards Association carried out a study that showed $25 was returned for every $1 invested in localization.
First you’ll want to survey your customers to make sure you have accurate data before segmenting your email list(s). Modify your subject lines based on the criteria from your different lists, and don’t forget to consider your calls-to-action. What works in one language and one region might not have the same effect somewhere else.
If all of this seems a bit overwhelming, consider working with a localization specialist to help get you started. There are also several programs that can help automate your email campaign and free up some of your time so you can focus more on your localization efforts.
The takeaway
As you can see, there’s a lot that goes into launching a local email marketing strategy. The tips above are just some of the ways you can localize your email marketing; there are many more ways you can do this depending on how much effort and time you’re willing to put in.
I suggest taking it one step at a time, incorporating one or two strategies, and monitoring their success before going further. Launch 27 recommends many more helpful strategies and case studies in this article published on their blog.
Also keep in mind that when constructing a localized email campaign, don’t forget about best practices associated with email marketing. You always want to ask a customer’s permission before signing them up for email, and you should also offer them an “opt-out” option as well. NoRiskSEO goes into more detail about these strategies and offers other ways to take your marketing campaign to the next level.
Image credit 1-3: Screenshots taken by author March, 2017
Image credit 4: 1.bp.blogspot.com
Amanda DiSilvestro is a writer for NoRiskSEO, a full service SEO agency, and a contributor to SEW. You can connect with Amanda on Twitter and LinkedIn.
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This article was originally published on 03 Apr, 2017 by Amanda DiSilvestro.
The original article appeared here:
https://searchenginewatch.com/2017/04/03/5-easy-ways-to-launch-a-local-email-marketing-strategy/
by Spectrum Interactive Group | Mar 30, 2018 | Curated Content, Local Marketing, Marketing |
This curated content was originally published on 09 Mar, 2018 via:
https://www.forbes.com/sites/forbesdallascouncil/2018/03/09/nine-ways-to-grow-a-business-through-local-marketing/
Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost your business, as well as bring more customers through your doors.
Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.
The right approach can mean all the difference when marketing locally, which is why nine members of Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost your business, as well as bring more customers through your doors.
Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.
The right approach can mean all the difference when marketing locally, which is why nine members of Forbes Dallas Council share the initiatives they are using in Dallas to successfully grow their business.
1. Surround Yourself With Thought Leaders
Over the years, we’ve strategically selected office space throughout the Dallas-Fort Worth Metroplex to ensure we’re constantly surrounded by fellow thought leaders and innovators — we believe strongly in the power of the cross-pollination of ideas. – Daniel Black, Glass-Media, Inc.
2. Give To The Community
We find a small local, active organization that is doing something hands-on in the community to improve the lives of the people who live there. We come up with a unique, seasonal burger called “The Give Back Burger.” For every “Give Back Burger” sold, we donate $1 to that organization. It works for cross-promotion, limited time offerings, featured products and community involvement – Mariel Street, Liberty Burger
3. Create A Home Base For Entrepreneurship
By creating several physical locations that can serve the entrepreneurial ecosystem as a hub for education, mentorship and community, we have been able to create a home base for entrepreneurship in Dallas. This has proven to be a powerful way to market entrepreneurs and their companies to potential partners, customers and investors. – Trey Bowles, Dallas Entrepreneur Center
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This article was originally published on 09 Mar, 2018 by Forbes Dallas Business Council.
The original article appeared here:
https://www.forbes.com/sites/forbesdallascouncil/2018/03/09/nine-ways-to-grow-a-business-through-local-marketing/
by Spectrum Interactive Group | Mar 29, 2018 | Curated Content, Local Marketing, Marketing |
This curated content was originally published on 09 Mar, 2018 via:
http://growmap.com/upgrade-local-seo-marketing/
The whole purpose of going digital today is to give an extra boost to your small business. Something you should keep in mind is the important of local SEO (search engine optimization).
The first perception people have of your business depends on where it is in local search results. To know how to upgrade your SEO marketing, read the local SEO tips below.
1. Make the Best Use of Google Lens
Google Lens gives you the option of visual search optimization. People project that when it comes to local SEO in 2018, buyers will make Google Lens the most frequently used search engine.
For example, if you are running a shoe store, then Google Lens will show your specific audience an image that people can tap to decide whether to buy from you or not.
In fact, it is really important for marketers to seize the opportunity of Google Lens’s technology in order to run their businesses smoothly.
2. Optimization Via Voice Search Queries
Before moving towards digitalized marketing, it is extremely important to understand each of the features of SEO marketing. Voice search queries are a new and amazing feature for running your business competitively and easily.
Voice search queries are basically a process where somebody asks any question and Google Voice triggers the markup points that sellers provide on their websites. It then shows relevant results to the askers.
But what is important about voice search for local SEO? Select a good assistant, such as Google Assistant, in order to get in Google’s common markup list. That way, if anyone searches through conversational queries, they can get instant access to your website.
To get in the list of voice search queries on Google’s local SEO, you need to make sure to provide common and well-defined markups on your websites.
These include mentioning your opening and closing hours, payment methods, favourites list, cell phone number, address, and city. Other than this information, make sure to use sentences that begin with W’s, e.g., what, why, where, when, and who.
3. NAP Consistency
SEO marketing is worth nothing if you fail to depict the same NAP at all your logins. NAP stands for name, address, and phone number.
Even before the time of information technology, all of the top MNC’s (multinational corporations)—if they were still ruling as number one—had their business listings at the top of readers’ lists. NAP consistency is must for promoting your local business through SEO.
What does Google really want? Well, if you correctly provide your NAP on the major directories on Google, you can easily catch your potential buyers.
If your business is small and you cannot afford to dive into a large pool of world-class business directories, then try the best you can to get listed within local business directories.
Another good tip is to be reviewed on the best listings. If your business gets 5-star ratings on various directories, that will enrich the development of your business.
4. Online Local Influencers
In 2017, www.daraz.pk, a number one ecommerce website of Pakistan, earned millions just on Black Friday. The major reason behind the site’s phenomenal success was its dealing with online local influencers.
To jumpstart your SEO marketing, get access to online local influencers. Now the question is, who are online influencers? They can be any bloggers, social media activists, or marketing campaigners. One of the major local SEO strategies is promotion through a popular social media personality.
For example, is there any blogger who is posting about ongoing events in your city and has access to many followers on Twitter or Facebook? If so, then try to get your business associated with his or her social media platform. Doing so can be the best way to promote your business in your location.
How does Google link to the influencer? Since 2010, Google has had the capability to show the results of an appropriate search of your choice by locating online influencers in its search results.
5. Get Hands-On Maximum Backlinks
Getting information on how to do local SEO is not like an economic theory, but is rather a practical process. To give a boost to your business via SEO marketing, the very first step you should take is to get backlinks.
What is a backlink? It is when you link your website to another site’s domain. For example, if you sponsor a college concert with some cash or credit, that university will promote your business or brand name in its promotional campaign on its website.
Local SEO Will Grow Your Business
The advice above includes some of the best and most informative tips for you to promote your local business while working on proper SEO marketing techniques.
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This article was originally published on 09 Mar, 2018 by Mirza Faraz Baig.
The original article appeared here:
http://growmap.com/upgrade-local-seo-marketing/
by Spectrum Interactive Group | Mar 28, 2018 | Curated Content, Marketing |
This curated content was originally published on 02 Mar, 2018 via:
https://www.vendasta.com/blog/vendastacon-2018
VendastaCon: The Local Marketing Conference of 2018
The VendastaCon Promise
VendastaCon 2018 will teach companies, from entrepreneur to enterprise, how to transform their businesses into recurring revenue machines.
Why? Because local businesses are at a big disadvantage when it comes to competing against corporations, and need local experts like you to stand a chance. In order to succeed in local, companies must leverage the technology at their disposal—through SaaS marketing technology companies.
VendastaCon 2018 is the event for your business to achieve peak performance in local and build a company that thrives on the success of local businesses.
We also promise that we’re going to have one hell-of-a good time, because it wouldn’t be Vendasta without a party.
It’s time to #ConquerLocal.
Words from our Charming Execs on VendastaCon 2018
Jackie and Brendan will both be taking the stage once again in the 2018 edition of VendastaCon, and you will not want to miss what they have in store for you.
Why VendastaCon is NOT Like the Other Conferences
This section is key.
First of all, VendastaCon 2018 is in beautiful Banff, and what’s more Canadian than a weekend getaway to Alberta’s favorite town?
Secondly, the open format of VendastaCon 2018 boasts unparalleled networking opportunities for all in attendance. You can be guaranteed to establish meaningful connections with experts, industry leaders, and the brightest minds in the space.
Thirdly, VendastaCon truly is the Conference for Local Marketing. This might sound repetitive, but only because it is the truth. Data packed insights and hands on learning opportunities will ensure that you can scale your agency into the recurring revenue machine that it is capable of being.
Jeff says it best:
Our first goal is to put on a meaningful conference with really actionable takeaways. But we’re also going to put on a different kind of event. We’re on this earth for a good time and not a long time so we’re going to have some fun and take in one of the most amazing places on earth!
Jeff Tomlin
CMO, Vendasta
I’m not going to get into the nitty gritty and spoil the entire event for you, but I simply want to wet your taste buds. Here is a quick overview of what you can expect for the first week of April:
I’m going to make it real simple for you and break these events into 4 overlying themes for the conference:
Data-Backed Insights from Industry Experts
With a spectrum of Vendasta representatives as well as numerous industry experts, you can be guaranteed to leave this conference with a wealth of data supported and actionable takeaways. Like Jackie said, this is going to be a very tactical conference with the type of elements that you can implement on Monday morning—not high in the sky and concentrated with theoreticals.
We will start by addressing what’s at stake in the industry and how it’s truly time to adapt or die. Through Vendasta’s connection to thousands of SMBs, we have collected mass amounts of data which allows us to provide very tailored insights into the problems SMBs are facing, and how to best accommodate their needs.
We will also have programming on how to sell and how to fulfill. Selling local is hard, but with certain tactics, scaling your agencies revenue will become a breeze. And lastly, we will directly address how to conquer the menace that is churn – and the answer is a grade-A fulfillment process.
Some relevant faces that will take the stage include those of George Leith, Jackie Cook, Gordon Borrell, Mark MacLeod, and many more that I don’t want to spoil for you.
New Industry Data
Innovation is vital to survival in the digital climate, and we place a very heavy owness on this at Vendasta. For this reason, we have invited speakers that are at the forefront of technological advancement to share their insight on the implications that innovation is going to have on the marketing and advertising sector.
You can expect appearances from speakers such as Google’s Ryan D’Mello as well as Dennis Yu of BlitzMetrics. Here is a sneak peak of what you can expect to see from Ryan D’Mello:
Artificial intelligence and machine learning are already transforming the technological landscape. From digital assistants to image-recognition software to self-driving cars, what was once the stuff of science fiction is now becoming a reality. But what exactly does it mean for marketing and advertising leaders? It could get us closer to one of advertising’s most-sought goals: relevance at scale.
Ryan D’Mello
Partner Enablement and Training, Google
Masterful Networking
You don’t find many more social people than us Vendastians, and we keep pretty good company too. So, what does this mean for you? It means that you can be sure to take part in some truly meaningful and personal interactions, and you are pretty damn likely to establish some connections that will remain valuable for years to come.
This is THE best place to meet the power players for local marketing and learn from the best.
Dennis Yu
Chief Technology Officer, BlitzMetrics
Whether you want to join us on the peak of Sulpher Mountain, or take a shot at the karaoke title at Wild Bills, we are excited to spend some (very Canadian) time with you!
The More Fun / More Canadian Stuff
I kind of alluded to a couple of these activities already, but there’s more.
In addition to riding the Banff Gondola and hanging out on the top of a mountain, there will be plenty other opportunities to appeal to your more adventurous side. With an optional guided tour of the infamous Johnston Canyon, and ample time to take advantage of some of the best ski slopes in the world – your needs should be more than appeased.
And if the cocktails are more your speed, there will be a Vendasta style cocktail reception to compliment what is sure to be a pretty western night at Wild Bills on Wednesday.
At Vendasta, we are passionate about remaining agile in our space and pursuing constant improvement, and this conference will be no exception. If you are feeling enticed, a more in depth look at the agenda can be found here.
VendastaCon 2017 Highlights
2017 boasted numerous speakers from Vendasta as well as many more industry experts in their respective fields. Here are some of the highlights.
Dennis Yu
Dennis Yu is the Chief Technology Officer at BlitzMetrics, a digital marketing agency that has a focus on optimizing your marketing efforts through Facebook. Being that Dennis is pen pals with Mark Zuckerberg, I believe that he’s more than qualified to give his insight. His focus in 2017 was on how to utilize Facebook for hyper-targeted local marketing, and how to unlock it’s lead-gen capabilities while still fitting a budget.
Nykea Behiel
One of the major goals for Vendasta in 2016 was to generate leads through content, particularly organic leads. Vendasta’s (then) Director of Content used her own experience to explain 5 secrets of content marketing as well as the tactics needed for implementation.
Aside from the learning and networking opportunities, one of the most notable takeaways for attendees of the 2017 edition was truly the fun that they had. Some even made reference to the 80’s rock show vibe of the event.
But, if you are interested in reading more about the 2017 line-up and topics covered, feel free to visit our content library.
Conclusion
I don’t have any last motivational words to leave you with, I’ll save those for our highly talented and charismatic speakers at the conference. Now just do yourself a favor and grab some tickets here, and let us conquer local together.
Originally posted March 2, 2018,updated March 19, 2018
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This article was originally published on 02 Mar, 2018 by Brock Andony.
The original article appeared here:
https://www.vendasta.com/blog/vendastacon-2018
by Spectrum Interactive Group | Mar 27, 2018 | Curated Content, Local Marketing, Marketing, Marketing Tips |
This curated content was originally published on 12 Mar, 2018 via:
https://qiigo.com/digital-advertising/developing-a-winning-local-digital-marketing-strategy/
Mastering local marketing can be a challenge for franchise brands. While the digital revolution has made some marketing efforts easier, with four in five consumers turning to their phone first to shop, it has also highlighted the need to intercept consumers on their new digital paths to purchase.
For a prioritized head start, here are six local digital marketing tactics that can help franchisors drive local sales and increase consumer awareness:
Manage Local Listings and Location
According to Google, location is one of the top factors when determining relevant search results. So while it may seem basic, updating and maintaining online business listings is extremely important for franchisors. This includes your business name, hours of operation, address, phone number, and description on main sites, including Google, Facebook, and others. Enter complete data, verify your locations, and keep your hours of operation accurate, especially around the holidays or other special events. Ensuring your information is accurate will give potential customers confidence that directions to your location will be accurate, and that you’ll be open when they get there.
Use Local Landing Pages Within Your Corporate Site
Many franchisees like to have independent sites because it makes it easy for them to provide personalized local content, but these pages often lack the authority needed to get to the top of a results page. Having a local landing page, or microsite, off a corporate website can give franchisees a nice boost in search authority, and if franchisors provide franchisees the flexibility to localize their landing pages, this partnership can elevate the value of the entire site.
Understand Your Industry’s Top Aggregator Sites
While showing up in search results is important, it’s just as important to show up in popular apps and tools that consumers frequently turn to when searching for your type of products or services. Mobile apps such as TripAdvisor, Foursquare, and Yelp are popular destinations for consumers, and since these sites employ their own marketing efforts, targeted consumers return on a regular basis for fresh content. Position your franchise within your industry’s top aggregator sites to capture a great source of consumer traffic and local branding.
Employ Paid Search
Bidding on relevant keywords continues to be one of the fastest and most effective ways to engage with consumers looking for your type of goods or services. Franchisees looking to highlight their locations can utilize Google’s Local Extensions option. Other options include Customer Match and Remarketing Lists for Search Ads, which allow brands to use previous behavior and consumer insights to change bids and messaging. However you decide to tackle paid search, remember to measure and monitor the success of your efforts by using call tracking, analytics, or unique option codes.
Drive and Monitor User Reviews
Online reviews are modern day word-of-mouth, and one consumer’s negative experience can be magnified in today’s digital age. Franchisors can help their brand and franchisees by monitoring brand mentions on popular sites such as Google, Twitter, and Facebook. It’s also important to drive consumer feedback. Franchisors can provide tools to spark social engagement, including digital tools, traditional printed materials, point-of-sale signage, table tents, or mail inserts. While every business strives for positive feedback, not everyone has something great to say, and that’s okay. Most consumers realize that it’s impossible to please everyone all the time, and if someone has had a bad experience, feedback provides you with an opportunity to remedy the situation if warranted, while demonstrating to potential customers that you care about their satisfaction.
Drive Loyalty
The cost of converting a new customer is usually far greater than retaining a current customer. To drive loyalty for your brand and keep customers coming back, there are a variety of tactics that can be used by franchisors, including email campaigns, engaging with consumers via social media, and delivering on the brand promise.
These digital marketing tactics can drive local sales and increase consumer awareness, but to truly know what works for you and your franchisees, always measure results and adjust to optimize your efforts.
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This article was originally published on 12 Mar, 2018 by Taylor Hall.
The original article appeared here:
https://qiigo.com/digital-advertising/developing-a-winning-local-digital-marketing-strategy/
