by Spectrum Interactive Group | May 4, 2017 | Contractor Marketing, Email Marketing, Local SEO, Marketing, Marketing Tips, Original Content, SEO, Social Media |
Are you having trouble generating quality commercial roofing leads for your business?
Try these digital marketing tactics to get better leads today – leads that you can close!
1. Start An E-Newsletter
Yep, you heard it here first – email marketing is once again an incredibly popular way to generate commercial roofing leads – and leads in pretty much any industry.
E-newsletters are getting more and more popular because they offer a one-stop-shopping experience for information related to your company.
Think about it: while on a website, visitors have to choose to navigate through your internal pages, in an e-newsletter you can condense the most important pages of your website in one place.
You can highlight an employee and customer of the month, tell them about recent jobs you’ve done, show them a video of a new roofing strategy…all in a single email.
Especially since social media posts are so brief – a single picture with a caption, a 140-character limit – emails allow you to offer more long-form content to your clients.
E-newsletters remind your clients of your name at least once a month, and they establish you as an authority in your field. Even if the people on your mailing list don’t need roofing services now, when they do – they’ll know where to go.
2. Fine-Tune Your Keyword Search
In order to get access to quality commercial roofing leads, you need to get people onto your website.
For example, imagine there’s a person that’s just found a huge hole in his roof or has been hit by a huge storm.
He needs roof help that day.
How can you make sure he lands on your site?
By doing constant keyword searches that tell you exactly what people are typing into their search engines in your service area when they need roofing help.
Especially if you’re a smaller business, broad keywords like “roofing services” aren’t specific enough. (They’ll work if you have little competition, or if you’re the top roofer, but they won’t for anyone else.)
Instead, get specific by including longer, local keywords with your service area (things like “roofing company Seattle WA”) in your web content, your HTML tags, and your titles and headings.
Use tools like Keyword Tool to get a free list of popular keywords in your area and in the roofing industry.
3. Get Active On Facebook
Facebook gives you great access to top leads because of its awesome re-marketing tools.
This means that people who have already been to your website and looked at your roofing services will see ads for your roofing company in their news feeds, reminding them to get back in touch with you to schedule an appointment.
Great leads are all about finding the people who need your services – not randomly pitching to a wide market, most of whom have no interest in re-doing their roof.
Getting a Facebook page for your roofing business means you’ll be able to connect with the people that have already searched for roofing help.
Get Better Commercial Roofing Leads With These Tips
Thanks to these tips, your leads are going to be higher in quality and in number.
For more awesome digital marketing strategies for your roofing business, as well as access to top services, check out our website and blog.
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by Spectrum Interactive Group | Apr 27, 2017 | Contractor Marketing, Marketing, Marketing Tips, Original Content, Social Media |
Got a roofing business? Need roofing leads?
You’re probably busy. But you’d probably like to be busier.
And while most roofers aren’t exactly known for the social media savvy, there are easy ways to build an online presence to get more leads.
So if you’re looking for more roofing leads for your business, look no further.
We’ve got the 5 social media tricks that will land more roofing leads.
1. Get on Social Media Sites to Get More Roofing Leads
You’ve got to be in it to win it. That means establishing an online presence.
If you want more roofing leads, you need to be on social media.
Here are the top sites you need to be on that can easily get you more roofing leads.
- Google
- Yelp
- Angie’s List
- Home Advisor
- Facebook
It’s also really smart to check to see if any negative reviews have been left online about your roofing company.
Ask your customers, new and old to help you by leaving reviews after you’ve done a great job. It will help you receive even more roofing leads!
2. Get More Roofing Leads By Using Pictures & Videos
People love photos. So does the Internet.
People love videos even more. So does the Internet.
Here are some ideas to get more roofing leads:
- Create how-to videos to put on your website and share on social media
- Host live videos and post to Facebook
- Highlight your favorite jobs
- Showcase your unique projects
- Share your company’s safety initiatives
- Show Projects from beginning to end to show the process
3. Get More Roofing Leads by Monitoring Your Competitors on Social Media
Why reinvent the wheel when someone has already done it for you?
Check out what your competition is doing online.
Join online groups that your competitors are also a part of.
See what people are saying about the other businesses. How does yours compare?
- What sites are your competitors on?
- What information are they sharing?
- What do the online reviews say about their company?
- What strategies are they using? Are they effective?
Taking the time to do some research on your competition will help you discover new ways to market your business.
It will also save you time and money if you learn from your competition what isn’t working.
4. Consistency Will Help You Attain Roofing Leads
You can’t just create a profile on a social media site and then leave it there.
Action must be taken.
Otherwise, no one will care about you or even notice your business.
Consistency is the key.
Create and implement a social media plan and then stick with it.
Remember it’s not about how much you post, it’s about how often.
While it might seem like this will cut into a portion of your day, many social media sites now offer the ability to set up a posting schedule in advance.
5. A Call to Action Will Help Your Roofing Leads Make the Smart Decision
No matter which social media platform you choose to post, each post should include a call to action.
A call to action is an invitation for the reader to do something such as:
- Call You
- E-mail You
- Sign Up for Your Newsletter
- Sign Up to Attend an Event
- Schedule an Appointment
Your entire goal is to get someone to find your company interesting enough that they want to continue to want to know more.
If you find you’re too busy or just don’t feel confident enough to tackle social media on your own, we’re here to help you.
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by Spectrum Interactive Group | Apr 20, 2017 | Contractor Marketing, Local Marketing, Local SEO, Marketing, Marketing Tips, Original Content, SEO, Social Media, Uncategorized, Web Development |
With over 101,000 roofing businesses in the United States alone, you need to do everything possible to make sure yours stands out.
Here, we’ll tell you six of our favorite digital marketing strategies to take your roofing website to the next level.
1. Post Your Reviews
These days, close to 90% of people value online business reviews just as much as they do recommendations from friends or colleagues.
This means that if your reviews aren’t easy to find on your roofing website, potential customers will just go to your competitor.
Make sure, in addition to having reviews on pages like Google My Business and review websites like Yelp and Angie’s List, that your customer testimonials are displayed on your roofing website.
Show at least a few lines from satisfied customers on your homepage, and try to create a page in your drop-down header menu that’s dedicated to what your customers are saying about your services.
2. Include Videos
Video content has become more and more popular this year in digital marketing!
These days, people don’t always have time or patience to read through the internal pages of your website.
Think of a homepage video clip as your 2-minute elevator pitch. Plus, it helps people to have a face to put with the brand’s name and services.
Let people see your roofing equipment at work, and introduce yourself!
3. Share Your Social Media Links
Everyone is on social media these days – yes, even roofing websites.
You’d be surprised just how many potential customers are combing through the roofing hashtag on Facebook, Twitter, or Instagram for inspiration and for services.
Make sure you include links to all your social media profiles on every page of your website – remember, you can’t guarantee that every visitor will land on your homepage.
Encourage website visitors to follow you on social media for giveaways, discount codes, and inspiration!
4. Get Local
Local SEO is more important than ever.
To help local clients find your website and book your services, always make sure that your company’s contact information is current and is updated on both the website and on Google My Business.
Try to include your town’s name, the state you’re active in, and your complete service area in as much of your content as possible.
Also, make sure you frequently update your website to stay at the top of local results!
5. A Picture Is Worth A Thousand (Key)words
You probably already know just how important using images to both break up your content and give people a visual idea of what your roofing styles look like is.
But keep in mind too that image file names and captions are the perfect place to include keywords to bump your site up in the rankings!
6. Make Your Roofing Website Contact Page Visible
Lastly, always make sure that the “Contact Us” page of your website is crisp, visible, and easy to navigate.
You may want to put your contact information in both the header and footer of your homepage, as well as on your internal pages.
Even if you’re using a contact form, still display your email, address, and phone number clearly.
Get The Most Out Of Your Roofing Website
Use these tips to see big changes in your rankings!
Remember to always check back with us for more tips and tricks about how to get the best digital marketing strategy for your business.
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by Spectrum Interactive Group | Apr 4, 2017 | Content Marketing, Email Marketing, Marketing, Marketing Tips, Original Content, Social Media |
Many times, marketing can feel like a moving target.
But being familiar with marketing trends can help you be better prepared to keep your business on track.
In 2017, trends are more focused on technology than ever before.
Here are some surefire ways you can boost your marketing efforts with current marketing trends.
Mobile-Friendly turns Mobile-Centric
We’ve crested the summit of desktop vs. mobile, with mobile use representing 60% of all online activity.
This means several things as far as marketing trends are concerned.
First, you need to make sure that your website and blog are optimized for mobile browsing. Consider using an interactive design for an extra attention-grabbing edge.
Second, it might be time to consider creating an app for your business.
Third, mobile payment services are on the rise and seem to be increasing in popularity with consumers. But it’s not enough to simply offer payment options through Apple Pay, Google Wallet, or PayPal — you need to advertise that you do.
This is a huge attention grabber, especially for small businesses, and it can be the difference between making or missing a sale.
Social Media Marketing Trends
By now you should know that social media is at the heart of marketing trends.
If you don’t have social media platforms for your business, you’re falling behind.
Platforms like Facebook, Instagram, and Twitter are easy to keep up and make interactions with potential customers personal and easy to manage.
Blogging
If you don’t have a blog for your small business, you’re shooting yourself in the foot.
By providing information on your business, services, and industry, you are making yourself into resource and people are more likely to trust you.
Be sure that your blog is providing accurate and relevant information and is making use of proper SEO techniques.
Customer Loyalty Programs
Customer loyalty programs are one of the best ways to turn one-time customers into return customers.
While 97% of loyalty programs are transaction based, these programs are also extremely versatile and can be adapted to any business. Offer free or discounted services for return customers or for referring friends and family.
Incorporate your loyalty program into that snazzy new app you’re about to release. Or use it in conjunction with your email campaign.
Email Marketing
Potentially the most well-worn of the marketing trends that are still relevant today, the typical email marketing campaign needs a facelift.
Gone are the days when a personalized email would stop a potential customer in their tracks. People have become immune to seeing their name plugged into endless sales emails.
Use this to your advantage.
By not including personalization, you will actually entice more people to continue reading because you have managed to stand out amidst the plethora of other marketing emails.
Now you really need to wow them.
Make use of eye-catching email formats, quality writing, and statistics.
Also be sure that you aren’t throwing a wall of text at your consumers or your email will hit the trash folder before anyone reads a single fabulous word.
If you’re ready to bring your marketing to the 21st century, get in touch and we’ll help you get everything nailed down!
