5 Roofing Sales Techniques You Should Be Using

5 Roofing Sales Techniques You Should Be Using

It happens to the best of us: roofing sales fall on hard times. Everything, businesses included, has its ebb and flow. The good news is that there’s always a way to pick yourself back up again.

If your roofing business could use a boost upward, or if your business could just really use a win, we’ve got some great strategies to boost sales and connect with customers.


While a lot of people in roofing sales focus on pitching and closing, make sure you’re taking the time to educate your customers about your services. Your number one goal is a closed sale and a signed contract, but you also don’t want to take power away from the customer.

The customer will trust you more if they feel they’re making an informed decision regarding your services. Act as a guru and an expert for them – which you are!


There’s got to be something that makes your roofing business different from the others out there. If not, why should someone turn to you for their roofing needs?

In today’s business climate, the easiest way to make a splash is to specialize. Maybe you put extra focus on your materials, using ones that are uncommon. Maybe you promote a different style. Maybe there’s a certain type of house you’d like to market to.

Regardless of whatever you pick for your specialization, make it a way to push yourself out from the pack. Make yourself visible to your target demographic.


Never underestimate the power of referrals when it comes to roofing sales. Your customers will feel much more comfortable working with you if you can show them testimonials from prior clients.

Think of referrals as seals of approval for your business! They are a marketing technique that is very easy to overlook.


Financing is a great way to gain customers’ trust.

Roofing is a major investment, which means it’s often something of a financial burden.

To ease the financial strain, offer financing options and payment plans. When customers hear of the convenience of this offering, they’ll be more likely to take you into consideration.


It’s not often you think your clients have much to say when it comes to roofing sales, but you can actually learn a lot by listening to your clients.

While it may not be a direct sales tactic, listening to your customers both gives you their concerns and question while letting your build a rapport with them. If they feel as though they can trust you, this means they’re more likely to turn to you when it comes time to make decisions regarding their roof.

A lot of times, we take for granted the power of forging relationships with our clients. Remember that you’re working with people on the most important belonging they have: their home.

Roofing sales: the bottom line

It’s impossible to underestimate the power of gaining your customers’ trust. They’re handing you a lot of money for something very serious – they’ve got to have a good reason to do it.

Don’t be afraid to connect with your clients and offer things to their benefit!

Carve out your own place in the roofing world and watch as your sales begin to climb.

How to Combine On-Page SEO With Your Roofing Website Design

How to Combine On-Page SEO With Your Roofing Website Design

You can either chase the competition or become the competition.

If you want to stand out from other roofing companies in your local area, you will need a strong online presence.

That’s why you must focus on on-page SEO with your roofing website design.

So, to help your brand stand out from the crowd, we are offering some top tips to help you drive more search engine traffic.

Combine Your Keyword into the Title Tag

It is important to add your most important keyword into the title tag (article title).

If you want to rank in the first pages of the search engine results pages (SERPs), add the keyword at the start of the title.

Add Modifiers into the Title Tag

If you want to encourage visitors to your website, add modifiers into the title tag, too.

Modifiers can be words like “best”, “review” or “guide”.

This is a great way to rank for long-tail keywords that people will search for in the likes of Google.

Create SEO-Friendly URLs

The one thing stopping you from ranking on the first page of the SERPs could be your URLs.

Ugly, long URLs will not do you any favors in Google.

Keep the URLS as short as possible, whilst ensuring they’re keyword rich.

Wrap <H1> Tags in the Title

When writing a blog post, make sure to wrap your title in an H1 tag.

The likes of WordPress will automatically create a header one tag for a title. Yet other CMS systems might not.

Wrap <H2> Tags in the Subheadings

Every good blog post should have a subheading. It provides the reader with a flow and is more visually appealing.

So, it’s important to wrap the subheadings in an H2 tag, which is a little smaller than the H1 option.

You should try to use at least one h2 tag in a blog to help Google crawl the article with ease.

Use Multimedia

Do you want to make your roofing website design stand out for all the right reasons?

Add multimedia across a website, such as high-quality images, videos, and infographics.

It will ensure a visitor spends more time on your website, so can improve your bounce rate. Both are two Google ranking factors.

Use a Keyword in the First Paragraph

If you want to rank for a keyword, use it in the first 100 words of an article.

This will show the SERPs what your blog is all about, so you can rank for it in Google.

Create a Mobile-Friendly Roofing Website Design

When creating a roofing website design, you must ensure it is mobile friendly.

In 2015, Google stated websites unresponsive designs would face a penalty.

So, your design must adapt to desktops, smartphones, and tablets.

Click here to discover the many benefits of a responsive web design.

Add Outbound Links

Outbound links are a great way to help Google learn more about your website’s topic.

Also, ensure you only link to trusted URLs to become a trusted source in the SERPs.

Aid Navigation with Inbound Links

Aid user navigation with inbound links, which can reduce your bounce rate.

Try to add between two to three inbound links per blog post.

If you’re unsure how it’s done, take a look at how Wikipedia uses inbound links to aid visitor navigation.

Improve Your Website’s Speed

You can’t beat the competition with a slow website.

So, you must improve your website’s speed or you’ll always be behind the competition.

A website’s speed is a ranking signal in Google, and it can also make people click away from your site and turn to a rival.

So, compress images, remove slow videos and switch to faster website hosting.

Write Long Articles

Have you heard of the SEO saying “length in strength” in on-page SEO?

Well, it is. The longer your content, the higher you will rank in the SERPs.

Plus, the higher the quality of the content, the more people that will share and link back to your website. So, you’ll receive endless traffic if you execute an engaging content marketing strategy.

So, consider on-page SEO before the aesthetics of a roofing website design.

After all, this will determine how well you rank in Google and could boost your online exposure.

Have you got any on-page SEO tips to share? We’d love to hear them. Write a comment below.

5 Ways Client Feedback Improves Your Roofing Marketing

5 Ways Client Feedback Improves Your Roofing Marketing

You have a roofing business.

But you certainly can’t get anywhere if you don’t have any customers.

And often new customers want to know what your previous customers thought of you.

While that might seem scary, it can actually work in your favor.

But you have to know the proper steps to take.

Here are 5 ways client feedback improves your roofing marketing.

1. Roofing Marketing Means Getting Good Testimonials

It’s important to know what kinds of testimonials you are looking for rather than just posting anything you receive.

You want potential customers to feel they’ve come to the right place.

Otherwise, why bother doing it at all?

Here is what you want a good testimonial to look like:

  • Benefits are Mentioned
  • Substantiates Your Claims
  • Relates to Other Customers
  • Adds Credibility
  • Endorses Key Benefits of Your Service

2. It Must Include Your Website

Most potential customers are going to check out your website before they make a decision.

This is where your roofing marketing efforts can work wonders.

By simply adding testimonials to your site, you can:

  • Build trust with old and new customers.
  • Receive unbiased accounts of how well your business works.
  • Convince your undecided customer that you can help them, too.

But it’s not enough to just post one or two testimonials and then leave them there for 5 years.

If you’re receiving enough testimonials from your customers you can easily use an app called GuildQuality to simply display your most recent customer feedback.

It’s an easy way to enhance your roofing marketing with little effort on your part.

3. It Should Also Include a Presence on Online Review Sites

One quick and easy way to get customer feedback quickly is by placing your roofing company on online review sites.

While it takes a bit of work, these sites can greatly increase your online profile.

These sites also free so your roofing marketing dollars will not be spent unless you choose to do additional marketing.

It will take some time, but these following sites are a great place to get online reviews very quickly and also engage with your customers.

  • Google
  • LinkedIn
  • Facebook
  • Yelp
  • Angie’s List

4. Asking for Client Feedback Gets the Client Actively Involved with Your Roofing Marketing

Sometimes you just aren’t getting any customer reviews.

If you want more business then get proactive about getting your customers to provide feedback.

Since people love to talk about themselves, most of your customers will be more than happy to take the time to supply you with the information you need.

Here are 3 ways to get customer feedback:

  • Create a Survey: Send this to customers you’re trying to woo. This will help you figure out what’s going wrong and more importantly, what your potential customers are looking for.
  • Ask Current Customers: You want instant feedback? Be bold and ask your customers what they want and what they’re looking for in a roofing company.
  • Treat Customers Well: A great way to get local customers talking is by providing great service. Showing them you care is a great way to retain and gain customers.

5. Staying True to the Feedback Will Help Your Marketing

Happy customers come back and will sing your praises.

Unhappy customers bad mouth you for a long time.

Here’s what you want to avoid:

  • Editing the Testimonial (in any way, shape or form) Just leave as is.
  • Not Gaining Permission First: Never, ever post a comment without first gaining permission from the customer.
  • Lie: Don’t invent testimonials. People will read right through it straight away.

Roofing marketing doesn’t have to be difficult but it can be time-consuming. We’re here to help you save time and get more roofing marketing leads.

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How to Earn (and Close) More Commercial Roofing Leads

How to Earn (and Close) More Commercial Roofing Leads

Are you having trouble generating quality commercial roofing leads for your business?

Try these digital marketing tactics to get better leads today – leads that you can close!

1. Start An E-Newsletter

Yep, you heard it here first – email marketing is once again an incredibly popular way to generate commercial roofing leads – and leads in pretty much any industry.

E-newsletters are getting more and more popular because they offer a one-stop-shopping experience for information related to your company.

Think about it: while on a website, visitors have to choose to navigate through your internal pages, in an e-newsletter you can condense the most important pages of your website in one place.

You can highlight an employee and customer of the month, tell them about recent jobs you’ve done, show them a video of a new roofing strategy…all in a single email.

Especially since social media posts are so brief – a single picture with a caption, a 140-character limit – emails allow you to offer more long-form content to your clients.

E-newsletters remind your clients of your name at least once a month, and they establish you as an authority in your field. Even if the people on your mailing list don’t need roofing services now, when they do – they’ll know where to go.

2. Fine-Tune Your Keyword Search

In order to get access to quality commercial roofing leads, you need to get people onto your website.

For example, imagine there’s a person that’s just found a huge hole in his roof or has been hit by a huge storm.

He needs roof help that day.

How can you make sure he lands on your site?

By doing constant keyword searches that tell you exactly what people are typing into their search engines in your service area when they need roofing help.

Especially if you’re a smaller business, broad keywords like “roofing services” aren’t specific enough. (They’ll work if you have little competition, or if you’re the top roofer, but they won’t for anyone else.)

Instead, get specific by including longer, local keywords with your service area (things like “roofing company Seattle WA”) in your web content, your HTML tags, and your titles and headings.

Use tools like Keyword Tool to get a free list of popular keywords in your area and in the roofing industry.

3. Get Active On Facebook

Facebook gives you great access to top leads because of its awesome re-marketing tools.

This means that people who have already been to your website and looked at your roofing services will see ads for your roofing company in their news feeds, reminding them to get back in touch with you to schedule an appointment.

Great leads are all about finding the people who need your services – not randomly pitching to a wide market, most of whom have no interest in re-doing their roof.

Getting a Facebook page for your roofing business means you’ll be able to connect with the people that have already searched for roofing help.

Get Better Commercial Roofing Leads With These Tips

Thanks to these tips, your leads are going to be higher in quality and in number.

For more awesome digital marketing strategies for your roofing business, as well as access to top services, check out our website and blog.

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Maximizing your local marketing presence with yard signs

Maximizing your local marketing presence with yard signs

Displaying yard signs is a pretty straightforward local marketing strategy. Utilizing yard signs for your brand is simple and requires minimal investment. All that is really needed for this form of local marketing is the right material, the right design, and the right message for your brand. So what are the best tips to launch an effective yard sign campaign?

1. Create a Plan for your yard signs

Just like with any other plan in business, you need to start with a rough outline of your idea. Think about who your target audience is for the signs. What are the best ways to catch that audience’s attention through signs? What are your sign design ideas? What materials are needed? What kind of message do you want to display? Keep these questions in mind as you map out your plan.

2. Come Up with a Color Scheme

The colors need to be eye catching and associated with your brand. It is best to use contrasting colors in order to stand out. The more visible the sign is, the better. A simple example of contrasting colors would be black and white.

3. Use Large, Easy to Read Fonts

Try out different fonts before picking out the final font. Just like the color scheme, you want the font design to be attention-grabbing and easy on the eyes. Keep it simple and avoid fancy fonts – those are harder to read for passing drivers. Arial, Helvetica, Verdana, Times New Roman and Avant Garde are always popular choices for font.

4. Display an Interesting Message

The message should be short in text so that drivers will be able to read it quickly. Create a straightforward message that calls for action. Think about what you want potential customers to do. Should they call a number, visit a website, stop and grab a brochure, or visit an office in person? Are there any special discounts or deals that your business is offering? What is appealing about your brand? Make it clear on the yard sign.

5. Buy the Sign Materials

There are a variety of materials to choose from for yard signs. Size matters here; the bigger signs will be easier to read and will catch the attention of the passerby. Plastic signs are recommended as they tend to withstand rough weather conditions more easily. When choosing the number of signs to print, remember that a higher quantity per run will mean a lower price.

6. Distribute the Yard Signs

Just like with other forms of marketing, where you display your message is the key to success. The signs will need to be displayed in areas where they can most effectively reach your target audience. Besides placing them in the yards of homes or businesses that have already been serviced, look into other high-visibility areas nearby. Research into the areas that potential customers most frequently drive by. Signs posted near high traffic areas and popular business areas tend to do well.

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