Many times, marketing can feel like a moving target.

But being familiar with marketing trends can help you be better prepared to keep your business on track.

In 2017, trends are more focused on technology than ever before.

Here are some surefire ways you can boost your marketing efforts with current marketing trends.

Mobile-Friendly turns Mobile-Centric

We’ve crested the summit of desktop vs. mobile, with mobile use representing 60% of all online activity.

This means several things as far as marketing trends are concerned.

First, you need to make sure that your website and blog are optimized for mobile browsing. Consider using an interactive design for an extra attention-grabbing edge.

Second, it might be time to consider creating an app for your business.

Third, mobile payment services are on the rise and seem to be increasing in popularity with consumers. But it’s not enough to simply offer payment options through Apple Pay, Google Wallet, or PayPal — you need to advertise that you do.

This is a huge attention grabber, especially for small businesses, and it can be the difference between making or missing a sale.

Social Media Marketing Trends

By now you should know that social media is at the heart of marketing trends.

If you don’t have social media platforms for your business, you’re falling behind.

Platforms like Facebook, Instagram, and Twitter are easy to keep up and make interactions with potential customers personal and easy to manage.

Blogging

If you don’t have a blog for your small business, you’re shooting yourself in the foot.

By providing information on your business, services, and industry, you are making yourself into resource and people are more likely to trust you.

Be sure that your blog is providing accurate and relevant information and is making use of proper SEO techniques.

Customer Loyalty Programs

Customer loyalty programs are one of the best ways to turn one-time customers into return customers.

While 97% of loyalty programs are transaction based, these programs are also extremely versatile and can be adapted to any business. Offer free or discounted services for return customers or for referring friends and family.

Incorporate your loyalty program into that snazzy new app you’re about to release. Or use it in conjunction with your email campaign.

Email Marketing

Potentially the most well-worn of the marketing trends that are still relevant today, the typical email marketing campaign needs a facelift.

Gone are the days when a personalized email would stop a potential customer in their tracks. People have become immune to seeing their name plugged into endless sales emails.

Use this to your advantage.

By not including personalization, you will actually entice more people to continue reading because you have managed to stand out amidst the plethora of other marketing emails.

Now you really need to wow them.

Make use of eye-catching email formats, quality writing, and statistics.

Also be sure that you aren’t throwing a wall of text at your consumers or your email will hit the trash folder before anyone reads a single fabulous word.

If you’re ready to bring your marketing to the 21st century, get in touch and we’ll help you get everything nailed down!

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