5 Social Media Tricks That’ll Land More Roofing Leads

5 Social Media Tricks That’ll Land More Roofing Leads

Got a roofing business? Need roofing leads?

You’re probably busy. But you’d probably like to be busier.

And while most roofers aren’t exactly known for the social media savvy, there are easy ways to build an online presence to get more leads.

So if you’re looking for more roofing leads for your business, look no further.

We’ve got the 5 social media tricks that will land more roofing leads.

1. Get on Social Media Sites to Get More Roofing Leads

You’ve got to be in it to win it. That means establishing an online presence.

If you want more roofing leads, you need to be on social media.

Here are the top sites you need to be on that can easily get you more roofing leads.

  • Google
  • Yelp
  • Angie’s List
  • Home Advisor
  • Facebook

It’s also really smart to check to see if any negative reviews have been left online about your roofing company.

Ask your customers, new and old to help you by leaving reviews after you’ve done a great job. It will help you receive even more roofing leads!

2. Get More Roofing Leads By Using Pictures & Videos

People love photos. So does the Internet.

People love videos even more. So does the Internet.

Here are some ideas to get more roofing leads:

  • Create how-to videos to put on your website and share on social media
  • Host live videos and post to Facebook
  • Highlight your favorite jobs
  • Showcase your unique projects
  • Share your company’s safety initiatives
  • Show Projects from beginning to end to show the process

3. Get More Roofing Leads by Monitoring Your Competitors on Social Media

Why reinvent the wheel when someone has already done it for you?

Check out what your competition is doing online.

Join online groups that your competitors are also a part of.

See what people are saying about the other businesses. How does yours compare?

  • What sites are your competitors on?
  • What information are they sharing?
  • What do the online reviews say about their company?
  • What strategies are they using? Are they effective?

Taking the time to do some research on your competition will help you discover new ways to market your business.

It will also save you time and money if you learn from your competition what isn’t working.

4. Consistency Will Help You Attain Roofing Leads

You can’t just create a profile on a social media site and then leave it there.

Action must be taken.

Otherwise, no one will care about you or even notice your business.

Consistency is the key.

Create and implement a social media plan and then stick with it.

Remember it’s not about how much you post, it’s about how often.

While it might seem like this will cut into a portion of your day, many social media sites now offer the ability to set up a posting schedule in advance.

5. A Call to Action Will Help Your Roofing Leads Make the Smart Decision

No matter which social media platform you choose to post, each post should include a call to action.

A call to action is an invitation for the reader to do something such as:

  • Call You
  • E-mail You
  • Sign Up for Your Newsletter
  • Sign Up to Attend an Event
  • Schedule an Appointment

Your entire goal is to get someone to find your company interesting enough that they want to continue to want to know more.

If you find you’re too busy or just don’t feel confident enough to tackle social media on your own, we’re here to help you.

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How to Send Perfect Roofing Contractor Marketing Emails

How to Send Perfect Roofing Contractor Marketing Emails

With so many different methods of marketing emerging in the digital world, how is email still the best option for roofing contractor marketing?

Email lets you get close to your customers in a way that’s not practical elsewhere. In some ways, it’s almost like you’re having a personal conversation with them.

Curious how to maximize your email efforts for your roofing business? We’ve got five expert tips waiting for you below.

Target your emails

First and foremost, your emails aren’t going to get anywhere if they aren’t targeted.

They need to be focused to your intended demographic, or else your open and click-through rates are going to be incredibly poor.

Don’t send out your emails in one blast. Segment them out according to your customers’ activity.

Additionally, make sure they’re personalized. Nobody likes feeling as though they’re part of a giant marketing campaign, and that includes your customers.


A great way to keep your audience updated and current about what’s going on with your business is to use newsletters!

They may seem outdated, but newsletters can help provide information to your customers and help them feel close to you. Contrary to popular belief, some customers do enjoy following what a business has to say.

Use this platform to spread educational information about your field, along with creative content. This has the double benefit of giving your client base regular content, which is key when it comes to marketing in today’s climate.

Make a twist!

Of course, the point of your email marketing is to make a sale. When it comes to roofing contractors marketing, that’s your bottom line. However, you need to present your offers a little differently than you normally would.

Think of your offer, and then add some options and twists that go along with that offer. Rather than offering a percentage off of a service, offer a percentage off of a service done with certain materials.

Give the customer choices to give them the feeling that they have the power. They’re the ones making the decision; it’s important to actually give them a decision to make.


You can’t overstate the importance of images in emails nowadays. The same rule applies to email as it does across the Internet: Visual content is having its heyday.

With attention spans dwindling, you can’t afford to let your message get lost as it drowns in text. The fact of the matter is that nobody’s going to read it if it doesn’t catch their eye.

Figure out a way to convey the same thing in fewer words with an attractive, educational image to go along with it, and you’ll see the profits before you know it.

Roofing contractor marketing: the bottom line

When it comes to marketing your roofing business, you’re making a big mistake if you don’t follow these easy tips. There’s a reason email has remained a big part of digital marketing.

Make sure your emails are personalized and make sure you’re offering your clients things that they can’t get anywhere else. At the same time, put the power into their hands and make sure your emails are attractive.

With these tips under your belt, you’ll be crafting attractive, business-boosting emails in no time!

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6 Ways to Bolster Your Roofing Website and Win More Sales

6 Ways to Bolster Your Roofing Website and Win More Sales

With over 101,000 roofing businesses in the United States alone, you need to do everything possible to make sure yours stands out.

Here, we’ll tell you six of our favorite digital marketing strategies to take your roofing website to the next level.

1. Post Your Reviews

These days, close to 90% of people value online business reviews just as much as they do recommendations from friends or colleagues.

This means that if your reviews aren’t easy to find on your roofing website, potential customers will just go to your competitor.

Make sure, in addition to having reviews on pages like Google My Business and review websites like Yelp and Angie’s List, that your customer testimonials are displayed on your roofing website.

Show at least a few lines from satisfied customers on your homepage, and try to create a page in your drop-down header menu that’s dedicated to what your customers are saying about your services.

2. Include Videos

Video content has become more and more popular this year in digital marketing!

These days, people don’t always have time or patience to read through the internal pages of your website.

Think of a homepage video clip as your 2-minute elevator pitch. Plus, it helps people to have a face to put with the brand’s name and services.

Let people see your roofing equipment at work, and introduce yourself!

3. Share Your Social Media Links

Everyone is on social media these days – yes, even roofing websites.

You’d be surprised just how many potential customers are combing through the roofing hashtag on Facebook, Twitter, or Instagram for inspiration and for services.

Make sure you include links to all your social media profiles on every page of your website – remember, you can’t guarantee that every visitor will land on your homepage.

Encourage website visitors to follow you on social media for giveaways, discount codes, and inspiration!

4. Get Local

Local SEO is more important than ever.

To help local clients find your website and book your services, always make sure that your company’s contact information is current and is updated on both the website and on Google My Business.

Try to include your town’s name, the state you’re active in, and your complete service area in as much of your content as possible.

Also, make sure you frequently update your website to stay at the top of local results!

5. A Picture Is Worth A Thousand (Key)words

You probably already know just how important using images to both break up your content and give people a visual idea of what your roofing styles look like is.

But keep in mind too that image file names and captions are the perfect place to include keywords to bump your site up in the rankings!

6. Make Your Roofing Website Contact Page Visible

Lastly, always make sure that the “Contact Us” page of your website is crisp, visible, and easy to navigate.

You may want to put your contact information in both the header and footer of your homepage, as well as on your internal pages.

Even if you’re using a contact form, still display your email, address, and phone number clearly.

Get The Most Out Of Your Roofing Website

Use these tips to see big changes in your rankings!

Remember to always check back with us for more tips and tricks about how to get the best digital marketing strategy for your business.

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4 Important Digital Marketing Trends of 2017

4 Important Digital Marketing Trends of 2017

It’s finally 2017, which means digital marketing is getting bigger and better!

Want to know how to make your digital marketing efforts even more successful?

Check out our list of the 4 important digital marketing trends of 2017:

1. Content Marketing

One of the top digital marketing trends that will probably never fade is content marketing. Creating awesome and relevant content is very important when trying to send a message about your business to your customers.

Your content is on your website, your social media pages, and on your blog.

Social media is a huge platform where content will always be seen by your consumers. You should figure out if the content that you are posting on your social media profiles is appealing to your target audience.

You can use silly photos, video tutorials, or anything else that you think will give your customers a reason to click on your links.

Make sure that any post you send out is always interesting and relevant content.

2. Mobile Marketing

Everyone these days is constantly on their phones. For this reason, many companies have looked at setting up mobile marketing campaigns to get more sales.

Having ads on mobile apps such as Instagram, or creating your own app, will let users buy your products from anywhere.

People are looking for quick and easy ways to do what they need to do. Your company can help them get the services they need right away by going mobile.

Make all of your campaigns and your website mobile friendly, so that anyone can use your services wherever they are.

3. Live Video as a Digital Marketing Trend

Another big digital marketing trend that is fairly new is the popularity of live videos.

For example, Facebook now enables its users to record themselves live at any time and share their live videos with their friends. People all over are tuning in to watch all of these live videos.

Instagram also has a similar feature where users can record themselves live as well.

Use the live video strategy as a marketing tool. You can record yourself talking about a product, interviewing customers, doing a short tutorial, and anything else you would want your customers to experience.

Make your business exciting by allowing your customers to feel like they are sharing the experience with you directly.

4. Digital Marketing Trends Include Facebook Ads

Ready for the final trend?

A lot of companies are starting to use Facebook ads as a digital marketing effort to promote themselves.

Especially if you are looking to advertise your business towards Millenials, Facebook ads would be very beneficial.

With every Facebook ad that you create, make sure that it links back to your website.

Again, you want to make it easy for your customers to find you online. Facebook ads are also inexpensive and you can even pay per click.

Now that you’re familiar with all of the newest digital marketing trends, do your best to implement them into your marketing efforts.

Get ready for your business to thrive in 2017!

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3 Great Responsive Web Design Benefits for Your Business

3 Great Responsive Web Design Benefits for Your Business

80 – 90% of people will research a business online when looking to make a purchase like a new roof.

And data also tells us that 30% of small businesses with a web presence generate more than 25% of their revenue online.

About 66% of the U.S. population (211 million) consider themselves as digital shoppers.

A responsive website will mean that your business is available to them 24/7, whatever the geography or time zone.

Responsive web design benefits you and your business; 44% of smartphone users make purchases with their smartphone.

If your website isn’t responsive, you’re going to miss out – 38% of people will stop engaging with a website if the content or layout is unattractive.

An unresponsive site is most definitely ‘unattractive’.

This is why we’re giving you three key responsive web design benefits.

Responsive Web Design Benefits

Google will share the love

Performing a search on the internet has long been classed as ‘Googling’, despite there being a number of other search engines available to you.

It seems that Google is the King (or Queen) of internet search; you don’t search for something, you Google it.

So when they tell you that your site will be disregarded from their results if it isn’t mobile friendly (responsive), you need to listen.

Regardless of how you feel about the pervasion of giants like Google, the fact is simple – fit with them or pay the consequence.

Viewer Engagement

94% of people that regularly use online services have said that they rejected or mistrusted a website out of hand purely because of the design.

People access the internet through a number of different devices, be that a smartphone, tablet, laptop … the range of devices continues to grow daily.

And remember that just because your site works on something with a 4″ screen and a 16″ screen, it doesn’t mean it will work on the sizes in-between.

And what can be worse than having to scroll through a site, swiping left, right, up and down just to read something?

Worse if you’re trying to make a purchase and can’t see the options or boxes that you should fill in.

One Site Fits All

For a while, there was a transition period of businesses knowing they needed mobile browsing while still retaining full desktop functionality.

This led to two different websites – the mobile version and the ‘proper‘ version.

That’s all very well, but then you need two lots of development, two SEO strategies, in fact, two of everything.

A fully responsive website will work on all platforms, with all browsers, using just the one strategy, and that’s going to save a significant amount of money.

Of course, it needs only one development path as well.

Spending your money on a website that isn’t responsive is a bad investment. 

You wouldn’t pay over the odds for a service or product, or let your customers pay you half of the invoice, and that’s exactly what you’re doing with a non-responsive site.

Giving money away.

To find out more about responsive web design benefits, or to see why web development is our specialty, you should contact us today or call us at (970) 578-0234 to talk to one of our professionals.

We’ll make your brand shine. 

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