How to Combine On-Page SEO With Your Roofing Website Design

How to Combine On-Page SEO With Your Roofing Website Design

by | May 11, 2017 | Contractor Marketing, Marketing Tips, On-Page SEO, Original Content, Responsive Web Design, SEO, Web Development | 0 comments

You can either chase the competition or become the competition.

If you want to stand out from other roofing companies in your local area, you will need a strong online presence.

That’s why you must focus on on-page SEO with your roofing website design.

So, to help your brand stand out from the crowd, we are offering some top tips to help you drive more search engine traffic.

Combine Your Keyword into the Title Tag

It is important to add your most important keyword into the title tag (article title).

If you want to rank in the first pages of the search engine results pages (SERPs), add the keyword at the start of the title.

Add Modifiers into the Title Tag

If you want to encourage visitors to your website, add modifiers into the title tag, too.

Modifiers can be words like “best”, “review” or “guide”.

This is a great way to rank for long-tail keywords that people will search for in the likes of Google.

Create SEO-Friendly URLs

The one thing stopping you from ranking on the first page of the SERPs could be your URLs.

Ugly, long URLs will not do you any favors in Google.

Keep the URLS as short as possible, whilst ensuring they’re keyword rich.

Wrap <H1> Tags in the Title

When writing a blog post, make sure to wrap your title in an H1 tag.

The likes of WordPress will automatically create a header one tag for a title. Yet other CMS systems might not.

Wrap <H2> Tags in the Subheadings

Every good blog post should have a subheading. It provides the reader with a flow and is more visually appealing.

So, it’s important to wrap the subheadings in an H2 tag, which is a little smaller than the H1 option.

You should try to use at least one h2 tag in a blog to help Google crawl the article with ease.

Use Multimedia

Do you want to make your roofing website design stand out for all the right reasons?

Add multimedia across a website, such as high-quality images, videos, and infographics.

It will ensure a visitor spends more time on your website, so can improve your bounce rate. Both are two Google ranking factors.

Use a Keyword in the First Paragraph

If you want to rank for a keyword, use it in the first 100 words of an article.

This will show the SERPs what your blog is all about, so you can rank for it in Google.

Create a Mobile-Friendly Roofing Website Design

When creating a roofing website design, you must ensure it is mobile friendly.

In 2015, Google stated websites unresponsive designs would face a penalty.

So, your design must adapt to desktops, smartphones, and tablets.

Click here to discover the many benefits of a responsive web design.

Add Outbound Links

Outbound links are a great way to help Google learn more about your website’s topic.

Also, ensure you only link to trusted URLs to become a trusted source in the SERPs.

Aid Navigation with Inbound Links

Aid user navigation with inbound links, which can reduce your bounce rate.

Try to add between two to three inbound links per blog post.

If you’re unsure how it’s done, take a look at how Wikipedia uses inbound links to aid visitor navigation.

Improve Your Website’s Speed

You can’t beat the competition with a slow website.

So, you must improve your website’s speed or you’ll always be behind the competition.

A website’s speed is a ranking signal in Google, and it can also make people click away from your site and turn to a rival.

So, compress images, remove slow videos and switch to faster website hosting.

Write Long Articles

Have you heard of the SEO saying “length in strength” in on-page SEO?

Well, it is. The longer your content, the higher you will rank in the SERPs.

Plus, the higher the quality of the content, the more people that will share and link back to your website. So, you’ll receive endless traffic if you execute an engaging content marketing strategy.

So, consider on-page SEO before the aesthetics of a roofing website design.

After all, this will determine how well you rank in Google and could boost your online exposure.

Have you got any on-page SEO tips to share? We’d love to hear them. Write a comment below.

3 Great Responsive Web Design Benefits for Your Business

3 Great Responsive Web Design Benefits for Your Business

by | Apr 11, 2017 | Original Content, Responsive Web Design, Web Development | 0 comments

80 – 90% of people will research a business online when looking to make a purchase like a new roof.

And data also tells us that 30% of small businesses with a web presence generate more than 25% of their revenue online.

About 66% of the U.S. population (211 million) consider themselves as digital shoppers.

A responsive website will mean that your business is available to them 24/7, whatever the geography or time zone.

Responsive web design benefits you and your business; 44% of smartphone users make purchases with their smartphone.

If your website isn’t responsive, you’re going to miss out – 38% of people will stop engaging with a website if the content or layout is unattractive.

An unresponsive site is most definitely ‘unattractive’.

This is why we’re giving you three key responsive web design benefits.

Responsive Web Design Benefits

Google will share the love

Performing a search on the internet has long been classed as ‘Googling’, despite there being a number of other search engines available to you.

It seems that Google is the King (or Queen) of internet search; you don’t search for something, you Google it.

So when they tell you that your site will be disregarded from their results if it isn’t mobile friendly (responsive), you need to listen.

Regardless of how you feel about the pervasion of giants like Google, the fact is simple – fit with them or pay the consequence.

Viewer Engagement

94% of people that regularly use online services have said that they rejected or mistrusted a website out of hand purely because of the design.

People access the internet through a number of different devices, be that a smartphone, tablet, laptop … the range of devices continues to grow daily.

And remember that just because your site works on something with a 4″ screen and a 16″ screen, it doesn’t mean it will work on the sizes in-between.

And what can be worse than having to scroll through a site, swiping left, right, up and down just to read something?

Worse if you’re trying to make a purchase and can’t see the options or boxes that you should fill in.

One Site Fits All

For a while, there was a transition period of businesses knowing they needed mobile browsing while still retaining full desktop functionality.

This led to two different websites – the mobile version and the ‘proper‘ version.

That’s all very well, but then you need two lots of development, two SEO strategies, in fact, two of everything.

A fully responsive website will work on all platforms, with all browsers, using just the one strategy, and that’s going to save a significant amount of money.

Of course, it needs only one development path as well.

Spending your money on a website that isn’t responsive is a bad investment. 

You wouldn’t pay over the odds for a service or product, or let your customers pay you half of the invoice, and that’s exactly what you’re doing with a non-responsive site.

Giving money away.

To find out more about responsive web design benefits, or to see why web development is our specialty, you should contact us today or call us at (970) 578-0234 to talk to one of our professionals.

We’ll make your brand shine. 

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