It happens to the best of us: roofing sales fall on hard times. Everything, businesses included, has its ebb and flow. The good news is that there’s always a way to pick yourself back up again.
If your roofing business could use a boost upward, or if your business could just really use a win, we’ve got some great strategies to boost sales and connect with customers.
While a lot of people in roofing sales focus on pitching and closing, make sure you’re taking the time to educate your customers about your services. Your number one goal is a closed sale and a signed contract, but you also don’t want to take power away from the customer.
The customer will trust you more if they feel they’re making an informed decision regarding your services. Act as a guru and an expert for them – which you are!
There’s got to be something that makes your roofing business different from the others out there. If not, why should someone turn to you for their roofing needs?
In today’s business climate, the easiest way to make a splash is to specialize. Maybe you put extra focus on your materials, using ones that are uncommon. Maybe you promote a different style. Maybe there’s a certain type of house you’d like to market to.
Regardless of whatever you pick for your specialization, make it a way to push yourself out from the pack. Make yourself visible to your target demographic.
Never underestimate the power of referrals when it comes to roofing sales. Your customers will feel much more comfortable working with you if you can show them testimonials from prior clients.
Think of referrals as seals of approval for your business! They are a marketing technique that is very easy to overlook.
Financing is a great way to gain customers’ trust.
Roofing is a major investment, which means it’s often something of a financial burden.
To ease the financial strain, offer financing options and payment plans. When customers hear of the convenience of this offering, they’ll be more likely to take you into consideration.
It’s not often you think your clients have much to say when it comes to roofing sales, but you can actually learn a lot by listening to your clients.
While it may not be a direct sales tactic, listening to your customers both gives you their concerns and question while letting your build a rapport with them. If they feel as though they can trust you, this means they’re more likely to turn to you when it comes time to make decisions regarding their roof.
A lot of times, we take for granted the power of forging relationships with our clients. Remember that you’re working with people on the most important belonging they have: their home.
Roofing sales: the bottom line
It’s impossible to underestimate the power of gaining your customers’ trust. They’re handing you a lot of money for something very serious – they’ve got to have a good reason to do it.
Don’t be afraid to connect with your clients and offer things to their benefit!
Carve out your own place in the roofing world and watch as your sales begin to climb.
You can either chase the competition or become the competition.
If you want to stand out from other roofing companies in your local area, you will need a strong online presence.
That’s why you must focus on on-page SEO with your roofing website design.
So, to help your brand stand out from the crowd, we are offering some top tips to help you drive more search engine traffic.
Combine Your Keyword into the Title Tag
It is important to add your most important keyword into the title tag (article title).
If you want to rank in the first pages of the search engine results pages (SERPs), add the keyword at the start of the title.
Add Modifiers into the Title Tag
If you want to encourage visitors to your website, add modifiers into the title tag, too.
Modifiers can be words like “best”, “review” or “guide”.
This is a great way to rank for long-tail keywords that people will search for in the likes of Google.
Create SEO-Friendly URLs
The one thing stopping you from ranking on the first page of the SERPs could be your URLs.
Ugly, long URLs will not do you any favors in Google.
Keep the URLS as short as possible, whilst ensuring they’re keyword rich.
Wrap <H1> Tags in the Title
When writing a blog post, make sure to wrap your title in an H1 tag.
The likes of WordPress will automatically create a header one tag for a title. Yet other CMS systems might not.
Wrap <H2> Tags in the Subheadings
Every good blog post should have a subheading. It provides the reader with a flow and is more visually appealing.
So, it’s important to wrap the subheadings in an H2 tag, which is a little smaller than the H1 option.
You should try to use at least one h2 tag in a blog to help Google crawl the article with ease.
Do you want to make your roofing website design stand out for all the right reasons?
Add multimedia across a website, such as high-quality images, videos, and infographics.
It will ensure a visitor spends more time on your website, so can improve your bounce rate. Both are two Google ranking factors.
Use a Keyword in the First Paragraph
If you want to rank for a keyword, use it in the first 100 words of an article.
This will show the SERPs what your blog is all about, so you can rank for it in Google.
Create a Mobile-Friendly Roofing Website Design
When creating a roofing website design, you must ensure it is mobile friendly.
In 2015, Google stated websites unresponsive designs would face a penalty.
So, your design must adapt to desktops, smartphones, and tablets.
Click here to discover the many benefits of a responsive web design.
Add Outbound Links
Outbound links are a great way to help Google learn more about your website’s topic.
Also, ensure you only link to trusted URLs to become a trusted source in the SERPs.
Aid Navigation with Inbound Links
Aid user navigation with inbound links, which can reduce your bounce rate.
Try to add between two to three inbound links per blog post.
If you’re unsure how it’s done, take a look at how Wikipedia uses inbound links to aid visitor navigation.
Improve Your Website’s Speed
You can’t beat the competition with a slow website.
So, you must improve your website’s speed or you’ll always be behind the competition.
A website’s speed is a ranking signal in Google, and it can also make people click away from your site and turn to a rival.
So, compress images, remove slow videos and switch to faster website hosting.
Write Long Articles
Have you heard of the SEO saying “length in strength” in on-page SEO?
Well, it is. The longer your content, the higher you will rank in the SERPs.
Plus, the higher the quality of the content, the more people that will share and link back to your website. So, you’ll receive endless traffic if you execute an engaging content marketing strategy.
So, consider on-page SEO before the aesthetics of a roofing website design.
After all, this will determine how well you rank in Google and could boost your online exposure.
Have you got any on-page SEO tips to share? We’d love to hear them. Write a comment below.