by Spectrum Interactive Group | May 16, 2017 | Contractor Marketing, Marketing, Original Content, Sales |
It happens to the best of us: roofing sales fall on hard times. Everything, businesses included, has its ebb and flow. The good news is that there’s always a way to pick yourself back up again.
If your roofing business could use a boost upward, or if your business could just really use a win, we’ve got some great strategies to boost sales and connect with customers.
Educate
While a lot of people in roofing sales focus on pitching and closing, make sure you’re taking the time to educate your customers about your services. Your number one goal is a closed sale and a signed contract, but you also don’t want to take power away from the customer.
The customer will trust you more if they feel they’re making an informed decision regarding your services. Act as a guru and an expert for them – which you are!
Differentiate
There’s got to be something that makes your roofing business different from the others out there. If not, why should someone turn to you for their roofing needs?
In today’s business climate, the easiest way to make a splash is to specialize. Maybe you put extra focus on your materials, using ones that are uncommon. Maybe you promote a different style. Maybe there’s a certain type of house you’d like to market to.
Regardless of whatever you pick for your specialization, make it a way to push yourself out from the pack. Make yourself visible to your target demographic.
Referrals
Never underestimate the power of referrals when it comes to roofing sales. Your customers will feel much more comfortable working with you if you can show them testimonials from prior clients.
Think of referrals as seals of approval for your business! They are a marketing technique that is very easy to overlook.
Financing
Financing is a great way to gain customers’ trust.
Roofing is a major investment, which means it’s often something of a financial burden.
To ease the financial strain, offer financing options and payment plans. When customers hear of the convenience of this offering, they’ll be more likely to take you into consideration.
Listen
It’s not often you think your clients have much to say when it comes to roofing sales, but you can actually learn a lot by listening to your clients.
While it may not be a direct sales tactic, listening to your customers both gives you their concerns and question while letting your build a rapport with them. If they feel as though they can trust you, this means they’re more likely to turn to you when it comes time to make decisions regarding their roof.
A lot of times, we take for granted the power of forging relationships with our clients. Remember that you’re working with people on the most important belonging they have: their home.
Roofing sales: the bottom line
It’s impossible to underestimate the power of gaining your customers’ trust. They’re handing you a lot of money for something very serious – they’ve got to have a good reason to do it.
Don’t be afraid to connect with your clients and offer things to their benefit!
Carve out your own place in the roofing world and watch as your sales begin to climb.
by Spectrum Interactive Group | May 11, 2017 | Contractor Marketing, Marketing Tips, On-Page SEO, Original Content, Responsive Web Design, SEO, Web Development |
You can either chase the competition or become the competition.
If you want to stand out from other roofing companies in your local area, you will need a strong online presence.
That’s why you must focus on on-page SEO with your roofing website design.
So, to help your brand stand out from the crowd, we are offering some top tips to help you drive more search engine traffic.
Combine Your Keyword into the Title Tag
It is important to add your most important keyword into the title tag (article title).
If you want to rank in the first pages of the search engine results pages (SERPs), add the keyword at the start of the title.
Add Modifiers into the Title Tag
If you want to encourage visitors to your website, add modifiers into the title tag, too.
Modifiers can be words like “best”, “review” or “guide”.
This is a great way to rank for long-tail keywords that people will search for in the likes of Google.
Create SEO-Friendly URLs
The one thing stopping you from ranking on the first page of the SERPs could be your URLs.
Ugly, long URLs will not do you any favors in Google.
Keep the URLS as short as possible, whilst ensuring they’re keyword rich.
Wrap <H1> Tags in the Title
When writing a blog post, make sure to wrap your title in an H1 tag.
The likes of WordPress will automatically create a header one tag for a title. Yet other CMS systems might not.
Wrap <H2> Tags in the Subheadings
Every good blog post should have a subheading. It provides the reader with a flow and is more visually appealing.
So, it’s important to wrap the subheadings in an H2 tag, which is a little smaller than the H1 option.
You should try to use at least one h2 tag in a blog to help Google crawl the article with ease.
Use Multimedia
Do you want to make your roofing website design stand out for all the right reasons?
Add multimedia across a website, such as high-quality images, videos, and infographics.
It will ensure a visitor spends more time on your website, so can improve your bounce rate. Both are two Google ranking factors.
Use a Keyword in the First Paragraph
If you want to rank for a keyword, use it in the first 100 words of an article.
This will show the SERPs what your blog is all about, so you can rank for it in Google.
Create a Mobile-Friendly Roofing Website Design
When creating a roofing website design, you must ensure it is mobile friendly.
In 2015, Google stated websites unresponsive designs would face a penalty.
So, your design must adapt to desktops, smartphones, and tablets.
Click here to discover the many benefits of a responsive web design.
Add Outbound Links
Outbound links are a great way to help Google learn more about your website’s topic.
Also, ensure you only link to trusted URLs to become a trusted source in the SERPs.
Aid Navigation with Inbound Links
Aid user navigation with inbound links, which can reduce your bounce rate.
Try to add between two to three inbound links per blog post.
If you’re unsure how it’s done, take a look at how Wikipedia uses inbound links to aid visitor navigation.
Improve Your Website’s Speed
You can’t beat the competition with a slow website.
So, you must improve your website’s speed or you’ll always be behind the competition.
A website’s speed is a ranking signal in Google, and it can also make people click away from your site and turn to a rival.
So, compress images, remove slow videos and switch to faster website hosting.
Write Long Articles
Have you heard of the SEO saying “length in strength” in on-page SEO?
Well, it is. The longer your content, the higher you will rank in the SERPs.
Plus, the higher the quality of the content, the more people that will share and link back to your website. So, you’ll receive endless traffic if you execute an engaging content marketing strategy.
So, consider on-page SEO before the aesthetics of a roofing website design.
After all, this will determine how well you rank in Google and could boost your online exposure.
Have you got any on-page SEO tips to share? We’d love to hear them. Write a comment below.
by Spectrum Interactive Group | May 9, 2017 | Contractor Marketing, Local SEO, Marketing, Marketing Tips, Original Content, Referral Marketing, SEO |
You have a roofing business.
But you certainly can’t get anywhere if you don’t have any customers.
And often new customers want to know what your previous customers thought of you.
While that might seem scary, it can actually work in your favor.
But you have to know the proper steps to take.
Here are 5 ways client feedback improves your roofing marketing.
1. Roofing Marketing Means Getting Good Testimonials
It’s important to know what kinds of testimonials you are looking for rather than just posting anything you receive.
You want potential customers to feel they’ve come to the right place.
Otherwise, why bother doing it at all?
Here is what you want a good testimonial to look like:
- Benefits are Mentioned
- Substantiates Your Claims
- Relates to Other Customers
- Adds Credibility
- Endorses Key Benefits of Your Service
2. It Must Include Your Website
Most potential customers are going to check out your website before they make a decision.
This is where your roofing marketing efforts can work wonders.
By simply adding testimonials to your site, you can:
- Build trust with old and new customers.
- Receive unbiased accounts of how well your business works.
- Convince your undecided customer that you can help them, too.
But it’s not enough to just post one or two testimonials and then leave them there for 5 years.
If you’re receiving enough testimonials from your customers you can easily use an app called GuildQuality to simply display your most recent customer feedback.
It’s an easy way to enhance your roofing marketing with little effort on your part.
3. It Should Also Include a Presence on Online Review Sites
One quick and easy way to get customer feedback quickly is by placing your roofing company on online review sites.
While it takes a bit of work, these sites can greatly increase your online profile.
These sites also free so your roofing marketing dollars will not be spent unless you choose to do additional marketing.
It will take some time, but these following sites are a great place to get online reviews very quickly and also engage with your customers.
- Google
- LinkedIn
- Facebook
- Yelp
- Angie’s List
4. Asking for Client Feedback Gets the Client Actively Involved with Your Roofing Marketing
Sometimes you just aren’t getting any customer reviews.
If you want more business then get proactive about getting your customers to provide feedback.
Since people love to talk about themselves, most of your customers will be more than happy to take the time to supply you with the information you need.
Here are 3 ways to get customer feedback:
- Create a Survey: Send this to customers you’re trying to woo. This will help you figure out what’s going wrong and more importantly, what your potential customers are looking for.
- Ask Current Customers: You want instant feedback? Be bold and ask your customers what they want and what they’re looking for in a roofing company.
- Treat Customers Well: A great way to get local customers talking is by providing great service. Showing them you care is a great way to retain and gain customers.
5. Staying True to the Feedback Will Help Your Marketing
Happy customers come back and will sing your praises.
Unhappy customers bad mouth you for a long time.
Here’s what you want to avoid:
- Editing the Testimonial (in any way, shape or form) Just leave as is.
- Not Gaining Permission First: Never, ever post a comment without first gaining permission from the customer.
- Lie: Don’t invent testimonials. People will read right through it straight away.
Roofing marketing doesn’t have to be difficult but it can be time-consuming. We’re here to help you save time and get more roofing marketing leads.
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by Spectrum Interactive Group | May 4, 2017 | Contractor Marketing, Email Marketing, Local SEO, Marketing, Marketing Tips, Original Content, SEO, Social Media |
Are you having trouble generating quality commercial roofing leads for your business?
Try these digital marketing tactics to get better leads today – leads that you can close!
1. Start An E-Newsletter
Yep, you heard it here first – email marketing is once again an incredibly popular way to generate commercial roofing leads – and leads in pretty much any industry.
E-newsletters are getting more and more popular because they offer a one-stop-shopping experience for information related to your company.
Think about it: while on a website, visitors have to choose to navigate through your internal pages, in an e-newsletter you can condense the most important pages of your website in one place.
You can highlight an employee and customer of the month, tell them about recent jobs you’ve done, show them a video of a new roofing strategy…all in a single email.
Especially since social media posts are so brief – a single picture with a caption, a 140-character limit – emails allow you to offer more long-form content to your clients.
E-newsletters remind your clients of your name at least once a month, and they establish you as an authority in your field. Even if the people on your mailing list don’t need roofing services now, when they do – they’ll know where to go.
2. Fine-Tune Your Keyword Search
In order to get access to quality commercial roofing leads, you need to get people onto your website.
For example, imagine there’s a person that’s just found a huge hole in his roof or has been hit by a huge storm.
He needs roof help that day.
How can you make sure he lands on your site?
By doing constant keyword searches that tell you exactly what people are typing into their search engines in your service area when they need roofing help.
Especially if you’re a smaller business, broad keywords like “roofing services” aren’t specific enough. (They’ll work if you have little competition, or if you’re the top roofer, but they won’t for anyone else.)
Instead, get specific by including longer, local keywords with your service area (things like “roofing company Seattle WA”) in your web content, your HTML tags, and your titles and headings.
Use tools like Keyword Tool to get a free list of popular keywords in your area and in the roofing industry.
3. Get Active On Facebook
Facebook gives you great access to top leads because of its awesome re-marketing tools.
This means that people who have already been to your website and looked at your roofing services will see ads for your roofing company in their news feeds, reminding them to get back in touch with you to schedule an appointment.
Great leads are all about finding the people who need your services – not randomly pitching to a wide market, most of whom have no interest in re-doing their roof.
Getting a Facebook page for your roofing business means you’ll be able to connect with the people that have already searched for roofing help.
Get Better Commercial Roofing Leads With These Tips
Thanks to these tips, your leads are going to be higher in quality and in number.
For more awesome digital marketing strategies for your roofing business, as well as access to top services, check out our website and blog.
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by Spectrum Interactive Group | May 2, 2017 | Contractor Marketing, Local Marketing, Local SEO, Marketing, Marketing Tips, Original Content, SEO |
When you’re the owner of a roofing company, you have to do a lot of work yourself.
Depending on the size of your company, you might have to be your own salesman and find new clients, and you’re your own secretary when you call to confirm appointments.
On top of all of that, you have to have to be HR, the shift manager, and an accountant all rolled into one.
When you have so much on your mind it can be easy to let marketing fall by the wayside.
If you want a simple way to market your business that doesn’t require a lot of work, you need roofing SEO.
The benefits of roofing SEO
SEO makes it easy to find potential clients and workers, you just have to make sure that you’re using it the right way.
A few well-placed keywords, links, and content can make it easy for the right people to find your business.
If you’re new to digital marketing, don’t worry. Roofing SEO is easy when you follow these simple tips.
Be consistent
You know that your contact information is up to date on your website, but what about other places.
Do a quick search for your company in Google. Do you see the right address pop up? What about the business hours, are they consistent?
Look through your social media profiles and dig deep into your own account. Is the website properly listed? Is all of the contact information correct?
Consistency is an often overlooked part of SEO, but it’s simple to get right.
Just take a little time to make sure that the right information is available online. A missing phone number or wrong address can make it difficult for customers to get in touch with you.
Utilize local keywords
Want to know the easiest way to dominate local SEO?
Use location based keywords.
A lot of small businesses have had luck with localizing their SEO.
Keywords with specific locations in them are easy to rank for and helps ensure that the right customers are finding your business.
If you do roofing in Johnstown, CO, add the location to your keywords.
Instead using the phrase “roof repair”, utilize “roof repair Johnstown CO” in your content.
Sometimes simply adding the state or even the region and the state to your content can do wonders for search results.
Don’t neglect metadata
Now that you know to add location-based keywords to your content, it’s time to make sure they’re a part of your entire roofing SEO campaign.
Have you ever noticed those few sentences that pop up underneath a website in Google search?
That content is known as a meta description. It gives people information about websites, and it’s an often neglected part of SEO.
Make sure that you have meta descriptions for each page on your website, and use location keywords in them.
You can also get a little SEO boost by including location keywords in other areas of your site. Use them in your H1s and alt tags when it’s appropriate.
Don’t overuse
Now that you know how location keywords can help SEO, you may be eager to put them wherever there’s text.
In SEO you can have too much of a good thing, you don’t want to go overboard with keywords.
Only use keywords where they make sense, don’t insert them randomly into content. Doing this can actually hurt your SEO.
Your turn
Do you have questions about roofing SEO for contractors? Have you used SEO methods that helped your roofing business?
Tell us about it in our comments section!
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