Local Marketing: Simple Ways to Market Your Business Locally

Local Marketing: Simple Ways to Market Your Business Locally

This curated content was originally published on 03 Apr, 2017 via:

Sponsored by Got Print:

We are all familiar with the concepts of online marketing. From working social media channels to sending out periodic emails to old and new customers, online marketing is quick, easy, and relatively cheap. There is no denying that social media and other online marketing strategies are successful, but have you considered the effectiveness of offline marketing?

Offline marketing is not for everyone. If you provide SEO services or you are a copywriter, you probably find most of your new clients in the online world, and a website is more cost-effective than printing leaflets for distribution in the local neighborhood. However, in many instances, offline marketing is worth the effort, as some of your neighbors could easily become clients.

Spending time on social media, paying for PPC advertising, and building an attractive website is going to pay dividends, but don’t overlook the fact that you need local customers, preferably people who live a short distance away. To this end, it is worth spending some time and money on local advertising, so what are your options?

Yard Signs

Yard signs are an excellent way to advertise your business to local audiences. A prominent yard sign will attract attention and let local people know that you provide a potentially valuable service. You may need to ensure this is permitted if you’re a renter or your property is subject to any covenants.

Car Stickers

Do you drive around the local area regularly? If so, custom stickers for your vehicle will attract attention and draw in some new clients. Stickers can be used to build brand recognition and advertise services. Go small and discrete for a car or large and bold for a van. Use your company logo for maximum effect, and don’t forget to include a telephone number so people can contact you when they are out and about.

Leaflet Drops

Leaflets cost very little to print in bulk, and if you have the time, it’s worth pounding the sidewalk and delivering leaflets over a few days. The majority will be discarded, but you may just secure some new clients.

Newspaper Advertising

Newspaper advertising is less effective than it once was, but in smaller communities where a popular newspaper serves the local community, a small ad could reach people who might not know your business exists. This is particularly true of seniors, who often rely on community newspapers for their news and local information.

Store Noticeboards

Place a poster or some business cards on a store noticeboard. Customers often check these on their way into and out of a store. For maximum effectiveness, target stores most likely to be used by your customers.

Local Networking Events

Networking events are not just useful for building contacts and making B2B connections. They are also good for promoting small businesses in the local community. A quick conversation over coffee could yield a new client.

Don’t forget about word of mouth advertising. And be sure to perfect your elevator pitch – you never know when it might come in handy.

This article was originally published on 03 Apr, 2017 by .
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Developing a Winning Local Digital Marketing Strategy | Qiigo

Developing a Winning Local Digital Marketing Strategy | Qiigo

This curated content was originally published on 12 Mar, 2018 via:

Mastering local marketing can be a challenge for franchise brands. While the digital revolution has made some marketing efforts easier, with four in five consumers turning to their phone first to shop, it has also highlighted the need to intercept consumers on their new digital paths to purchase.

For a prioritized head start, here are six local digital marketing tactics that can help franchisors drive local sales and increase consumer awareness:

Manage Local Listings and Location
According to Google, location is one of the top factors when determining relevant search results. So while it may seem basic, updating and maintaining online business listings is extremely important for franchisors. This includes your business name, hours of operation, address, phone number, and description on main sites, including Google, Facebook, and others. Enter complete data, verify your locations, and keep your hours of operation accurate, especially around the holidays or other special events. Ensuring your information is accurate will give potential customers confidence that directions to your location will be accurate, and that you’ll be open when they get there.

Use Local Landing Pages Within Your Corporate Site
Many franchisees like to have independent sites because it makes it easy for them to provide personalized local content, but these pages often lack the authority needed to get to the top of a results page. Having a local landing page, or microsite, off a corporate website can give franchisees a nice boost in search authority, and if franchisors provide franchisees the flexibility to localize their landing pages, this partnership can elevate the value of the entire site.

Understand Your Industry’s Top Aggregator Sites
While showing up in search results is important, it’s just as important to show up in popular apps and tools that consumers frequently turn to when searching for your type of products or services. Mobile apps such as TripAdvisor, Foursquare, and Yelp are popular destinations for consumers, and since these sites employ their own marketing efforts, targeted consumers return on a regular basis for fresh content. Position your franchise within your industry’s top aggregator sites to capture a great source of consumer traffic and local branding.

Employ Paid Search
Bidding on relevant keywords continues to be one of the fastest and most effective ways to engage with consumers looking for your type of goods or services. Franchisees looking to highlight their locations can utilize Google’s Local Extensions option. Other options include Customer Match and Remarketing Lists for Search Ads, which allow brands to use previous behavior and consumer insights to change bids and messaging. However you decide to tackle paid search, remember to measure and monitor the success of your efforts by using call tracking, analytics, or unique option codes.  

Drive and Monitor User Reviews
Online reviews are modern day word-of-mouth, and one consumer’s negative experience can be magnified in today’s digital age. Franchisors can help their brand and franchisees by monitoring brand mentions on popular sites such as Google, Twitter, and Facebook. It’s also important to drive consumer feedback. Franchisors can provide tools to spark social engagement, including digital tools, traditional printed materials, point-of-sale signage, table tents, or mail inserts. While every business strives for positive feedback, not everyone has something great to say, and that’s okay. Most consumers realize that it’s impossible to please everyone all the time, and if someone has had a bad experience, feedback provides you with an opportunity to remedy the situation if warranted, while demonstrating to potential customers that you care about their satisfaction.

Drive Loyalty
The cost of converting a new customer is usually far greater than retaining a current customer. To drive loyalty for your brand and keep customers coming back, there are a variety of tactics that can be used by franchisors, including email campaigns, engaging with consumers via social media, and delivering on the brand promise.

These digital marketing tactics can drive local sales and increase consumer awareness, but to truly know what works for you and your franchisees, always measure results and adjust to optimize your efforts.  


This article was originally published on 12 Mar, 2018 by Taylor Hall.
The original article appeared here:

How to Combine On-Page SEO With Your Roofing Website Design

How to Combine On-Page SEO With Your Roofing Website Design

You can either chase the competition or become the competition.

If you want to stand out from other roofing companies in your local area, you will need a strong online presence.

That’s why you must focus on on-page SEO with your roofing website design.

So, to help your brand stand out from the crowd, we are offering some top tips to help you drive more search engine traffic.

Combine Your Keyword into the Title Tag

It is important to add your most important keyword into the title tag (article title).

If you want to rank in the first pages of the search engine results pages (SERPs), add the keyword at the start of the title.

Add Modifiers into the Title Tag

If you want to encourage visitors to your website, add modifiers into the title tag, too.

Modifiers can be words like “best”, “review” or “guide”.

This is a great way to rank for long-tail keywords that people will search for in the likes of Google.

Create SEO-Friendly URLs

The one thing stopping you from ranking on the first page of the SERPs could be your URLs.

Ugly, long URLs will not do you any favors in Google.

Keep the URLS as short as possible, whilst ensuring they’re keyword rich.

Wrap <H1> Tags in the Title

When writing a blog post, make sure to wrap your title in an H1 tag.

The likes of WordPress will automatically create a header one tag for a title. Yet other CMS systems might not.

Wrap <H2> Tags in the Subheadings

Every good blog post should have a subheading. It provides the reader with a flow and is more visually appealing.

So, it’s important to wrap the subheadings in an H2 tag, which is a little smaller than the H1 option.

You should try to use at least one h2 tag in a blog to help Google crawl the article with ease.

Use Multimedia

Do you want to make your roofing website design stand out for all the right reasons?

Add multimedia across a website, such as high-quality images, videos, and infographics.

It will ensure a visitor spends more time on your website, so can improve your bounce rate. Both are two Google ranking factors.

Use a Keyword in the First Paragraph

If you want to rank for a keyword, use it in the first 100 words of an article.

This will show the SERPs what your blog is all about, so you can rank for it in Google.

Create a Mobile-Friendly Roofing Website Design

When creating a roofing website design, you must ensure it is mobile friendly.

In 2015, Google stated websites unresponsive designs would face a penalty.

So, your design must adapt to desktops, smartphones, and tablets.

Click here to discover the many benefits of a responsive web design.

Add Outbound Links

Outbound links are a great way to help Google learn more about your website’s topic.

Also, ensure you only link to trusted URLs to become a trusted source in the SERPs.

Aid Navigation with Inbound Links

Aid user navigation with inbound links, which can reduce your bounce rate.

Try to add between two to three inbound links per blog post.

If you’re unsure how it’s done, take a look at how Wikipedia uses inbound links to aid visitor navigation.

Improve Your Website’s Speed

You can’t beat the competition with a slow website.

So, you must improve your website’s speed or you’ll always be behind the competition.

A website’s speed is a ranking signal in Google, and it can also make people click away from your site and turn to a rival.

So, compress images, remove slow videos and switch to faster website hosting.

Write Long Articles

Have you heard of the SEO saying “length in strength” in on-page SEO?

Well, it is. The longer your content, the higher you will rank in the SERPs.

Plus, the higher the quality of the content, the more people that will share and link back to your website. So, you’ll receive endless traffic if you execute an engaging content marketing strategy.

So, consider on-page SEO before the aesthetics of a roofing website design.

After all, this will determine how well you rank in Google and could boost your online exposure.

Have you got any on-page SEO tips to share? We’d love to hear them. Write a comment below.

5 Ways Client Feedback Improves Your Roofing Marketing

5 Ways Client Feedback Improves Your Roofing Marketing

You have a roofing business.

But you certainly can’t get anywhere if you don’t have any customers.

And often new customers want to know what your previous customers thought of you.

While that might seem scary, it can actually work in your favor.

But you have to know the proper steps to take.

Here are 5 ways client feedback improves your roofing marketing.

1. Roofing Marketing Means Getting Good Testimonials

It’s important to know what kinds of testimonials you are looking for rather than just posting anything you receive.

You want potential customers to feel they’ve come to the right place.

Otherwise, why bother doing it at all?

Here is what you want a good testimonial to look like:

  • Benefits are Mentioned
  • Substantiates Your Claims
  • Relates to Other Customers
  • Adds Credibility
  • Endorses Key Benefits of Your Service

2. It Must Include Your Website

Most potential customers are going to check out your website before they make a decision.

This is where your roofing marketing efforts can work wonders.

By simply adding testimonials to your site, you can:

  • Build trust with old and new customers.
  • Receive unbiased accounts of how well your business works.
  • Convince your undecided customer that you can help them, too.

But it’s not enough to just post one or two testimonials and then leave them there for 5 years.

If you’re receiving enough testimonials from your customers you can easily use an app called GuildQuality to simply display your most recent customer feedback.

It’s an easy way to enhance your roofing marketing with little effort on your part.

3. It Should Also Include a Presence on Online Review Sites

One quick and easy way to get customer feedback quickly is by placing your roofing company on online review sites.

While it takes a bit of work, these sites can greatly increase your online profile.

These sites also free so your roofing marketing dollars will not be spent unless you choose to do additional marketing.

It will take some time, but these following sites are a great place to get online reviews very quickly and also engage with your customers.

  • Google
  • LinkedIn
  • Facebook
  • Yelp
  • Angie’s List

4. Asking for Client Feedback Gets the Client Actively Involved with Your Roofing Marketing

Sometimes you just aren’t getting any customer reviews.

If you want more business then get proactive about getting your customers to provide feedback.

Since people love to talk about themselves, most of your customers will be more than happy to take the time to supply you with the information you need.

Here are 3 ways to get customer feedback:

  • Create a Survey: Send this to customers you’re trying to woo. This will help you figure out what’s going wrong and more importantly, what your potential customers are looking for.
  • Ask Current Customers: You want instant feedback? Be bold and ask your customers what they want and what they’re looking for in a roofing company.
  • Treat Customers Well: A great way to get local customers talking is by providing great service. Showing them you care is a great way to retain and gain customers.

5. Staying True to the Feedback Will Help Your Marketing

Happy customers come back and will sing your praises.

Unhappy customers bad mouth you for a long time.

Here’s what you want to avoid:

  • Editing the Testimonial (in any way, shape or form) Just leave as is.
  • Not Gaining Permission First: Never, ever post a comment without first gaining permission from the customer.
  • Lie: Don’t invent testimonials. People will read right through it straight away.

Roofing marketing doesn’t have to be difficult but it can be time-consuming. We’re here to help you save time and get more roofing marketing leads.

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How to Earn (and Close) More Commercial Roofing Leads

How to Earn (and Close) More Commercial Roofing Leads

Are you having trouble generating quality commercial roofing leads for your business?

Try these digital marketing tactics to get better leads today – leads that you can close!

1. Start An E-Newsletter

Yep, you heard it here first – email marketing is once again an incredibly popular way to generate commercial roofing leads – and leads in pretty much any industry.

E-newsletters are getting more and more popular because they offer a one-stop-shopping experience for information related to your company.

Think about it: while on a website, visitors have to choose to navigate through your internal pages, in an e-newsletter you can condense the most important pages of your website in one place.

You can highlight an employee and customer of the month, tell them about recent jobs you’ve done, show them a video of a new roofing strategy…all in a single email.

Especially since social media posts are so brief – a single picture with a caption, a 140-character limit – emails allow you to offer more long-form content to your clients.

E-newsletters remind your clients of your name at least once a month, and they establish you as an authority in your field. Even if the people on your mailing list don’t need roofing services now, when they do – they’ll know where to go.

2. Fine-Tune Your Keyword Search

In order to get access to quality commercial roofing leads, you need to get people onto your website.

For example, imagine there’s a person that’s just found a huge hole in his roof or has been hit by a huge storm.

He needs roof help that day.

How can you make sure he lands on your site?

By doing constant keyword searches that tell you exactly what people are typing into their search engines in your service area when they need roofing help.

Especially if you’re a smaller business, broad keywords like “roofing services” aren’t specific enough. (They’ll work if you have little competition, or if you’re the top roofer, but they won’t for anyone else.)

Instead, get specific by including longer, local keywords with your service area (things like “roofing company Seattle WA”) in your web content, your HTML tags, and your titles and headings.

Use tools like Keyword Tool to get a free list of popular keywords in your area and in the roofing industry.

3. Get Active On Facebook

Facebook gives you great access to top leads because of its awesome re-marketing tools.

This means that people who have already been to your website and looked at your roofing services will see ads for your roofing company in their news feeds, reminding them to get back in touch with you to schedule an appointment.

Great leads are all about finding the people who need your services – not randomly pitching to a wide market, most of whom have no interest in re-doing their roof.

Getting a Facebook page for your roofing business means you’ll be able to connect with the people that have already searched for roofing help.

Get Better Commercial Roofing Leads With These Tips

Thanks to these tips, your leads are going to be higher in quality and in number.

For more awesome digital marketing strategies for your roofing business, as well as access to top services, check out our website and blog.

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Maximizing your local marketing presence with yard signs

Maximizing your local marketing presence with yard signs

Displaying yard signs is a pretty straightforward local marketing strategy. Utilizing yard signs for your brand is simple and requires minimal investment. All that is really needed for this form of local marketing is the right material, the right design, and the right message for your brand. So what are the best tips to launch an effective yard sign campaign?

1. Create a Plan for your yard signs

Just like with any other plan in business, you need to start with a rough outline of your idea. Think about who your target audience is for the signs. What are the best ways to catch that audience’s attention through signs? What are your sign design ideas? What materials are needed? What kind of message do you want to display? Keep these questions in mind as you map out your plan.

2. Come Up with a Color Scheme

The colors need to be eye catching and associated with your brand. It is best to use contrasting colors in order to stand out. The more visible the sign is, the better. A simple example of contrasting colors would be black and white.

3. Use Large, Easy to Read Fonts

Try out different fonts before picking out the final font. Just like the color scheme, you want the font design to be attention-grabbing and easy on the eyes. Keep it simple and avoid fancy fonts – those are harder to read for passing drivers. Arial, Helvetica, Verdana, Times New Roman and Avant Garde are always popular choices for font.

4. Display an Interesting Message

The message should be short in text so that drivers will be able to read it quickly. Create a straightforward message that calls for action. Think about what you want potential customers to do. Should they call a number, visit a website, stop and grab a brochure, or visit an office in person? Are there any special discounts or deals that your business is offering? What is appealing about your brand? Make it clear on the yard sign.

5. Buy the Sign Materials

There are a variety of materials to choose from for yard signs. Size matters here; the bigger signs will be easier to read and will catch the attention of the passerby. Plastic signs are recommended as they tend to withstand rough weather conditions more easily. When choosing the number of signs to print, remember that a higher quantity per run will mean a lower price.

6. Distribute the Yard Signs

Just like with other forms of marketing, where you display your message is the key to success. The signs will need to be displayed in areas where they can most effectively reach your target audience. Besides placing them in the yards of homes or businesses that have already been serviced, look into other high-visibility areas nearby. Research into the areas that potential customers most frequently drive by. Signs posted near high traffic areas and popular business areas tend to do well.

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