This curated content was originally published on 09 Mar, 2018 via:
https://www.forbes.com/sites/forbesdallascouncil/2018/03/09/nine-ways-to-grow-a-business-through-local-marketing/
Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost your business, as well as bring more customers through your doors.
Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.
The right approach can mean all the difference when marketing locally, which is why nine members of Becoming a household name in your community takes a strong marketing initiative, one that focuses on building relationships with local residents. Allowing people to see your connection to the area, for instance, can help boost your business, as well as bring more customers through your doors.
Part of establishing that connection comes from local events, such as hosting creative workshops, or organizing startup meetings with fellow business leaders. It also comes from giving back to the community, through offering goods or services related to your business, or through donating time and funds to groups in need.
The right approach can mean all the difference when marketing locally, which is why nine members of Forbes Dallas Council share the initiatives they are using in Dallas to successfully grow their business.
1. Surround Yourself With Thought Leaders
Over the years, we’ve strategically selected office space throughout the Dallas-Fort Worth Metroplex to ensure we’re constantly surrounded by fellow thought leaders and innovators — we believe strongly in the power of the cross-pollination of ideas. – Daniel Black, Glass-Media, Inc.
2. Give To The Community
We find a small local, active organization that is doing something hands-on in the community to improve the lives of the people who live there. We come up with a unique, seasonal burger called “The Give Back Burger.” For every “Give Back Burger” sold, we donate $1 to that organization. It works for cross-promotion, limited time offerings, featured products and community involvement – Mariel Street, Liberty Burger
By creating several physical locations that can serve the entrepreneurial ecosystem as a hub for education, mentorship and community, we have been able to create a home base for entrepreneurship in Dallas. This has proven to be a powerful way to market entrepreneurs and their companies to potential partners, customers and investors. – Trey Bowles, Dallas Entrepreneur Center
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This article was originally published on 09 Mar, 2018 by Forbes Dallas Business Council.
The original article appeared here:
https://www.forbes.com/sites/forbesdallascouncil/2018/03/09/nine-ways-to-grow-a-business-through-local-marketing/
