In two to three sentences, explain your basic business model to someone who has never heard of it.
In two to three sentences, describe your primary product(s) and/or service(s).
In two to three sentences, explain a few of the unique or important features of your primary product and/or service.
In one or two sentences, explain how your business is different than your competitors. What do you offer that others simply cannot?
Check all the actions you want potential clients to take on their first visit to your website.
Using the actions you selected in the previous question, list the three most important actions you want potential clients to take on their first visit to your website. (hint: use the + button to the right of the field to add another item)
In a few sentences, describe the start of the current business configuration.
In one or two sentences, summarize your business goals.
In a few sentences, introduce the owner(s) of the business, or the person who will be the public face of the business. What is their story?
If you have staff that play a key role or deal with the public or if you make fre-quent referrals, introduce them here.
List any additional products/services that you provide and a brief description of each.