In two to three sentences, explain your basic business model to someone who has never heard of it.
In two to three sentences, describe your primary product(s) and/or service(s).
In two to three sentences, explain a few of the unique or important features of your primary product and/or service.
In one or two sentences, explain how your business is different than your competitors. What do you offer that others simply cannot?
In a few sentences, describe the start of the current business configuration.
In one or two sentences, summarize your business goals.
In a few sentences, introduce the owner(s) of the business, or the person who will be the public face of the business. What is their story?
If you have staff that play a key role or deal with the public or if you make fre-quent referrals, introduce them here.