Please complete the following information about your company. Please try to provide as much detail as possible.

  • In two to three sentences, explain your basic business model to someone who has never heard of it.
  • In two to three sentences, describe your primary product(s) and/or service(s).
  • In two to three sentences, explain a few of the unique or important features of your primary product and/or service.
  • In one or two sentences, explain how your business is different than your competitors. What do you offer that others simply cannot?
  • Check all the actions you want potential clients to take on their first visit to your website.
  • Using the actions you selected in the previous question, list the three most important actions you want potential clients to take on their first visit to your website. (hint: use the + button to the right of the field to add another item)
  • In a few sentences, describe the start of the current business configuration.
  • In one or two sentences, summarize your business goals.
  • In a few sentences, introduce the owner(s) of the business, or the person who will be the public face of the business. What is their story?
  • If you have staff that play a key role or deal with the public or if you make fre-quent referrals, introduce them here.
  • List any additional products/services that you provide and a brief description of each.
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