Great news: according to a recent study, 94% of consumers say shopping small and local is important to them.

But if you’re not using hyperlocal marketing, especially as a part of your web development plan, these consumers may not be able to find you.

To help connect you with more shoppers than ever, we’ve created this rapid-fire guide about why hyperlocal marketing is crucial to your small business.

What Is Hyperlocal Marketing?

We get that you may be wary of yet another industry buzzword, but in reality, hyperlocal marketing is hardly the new kid on the block.

We know it’s hard to imagine, but there was, not (so) long ago, a time without Internet. In that dark time, hyperlocal marketing – i.e., marketing to those immediately and closest around them – was all companies had.

But now, businesses are getting back into going super-local, especially as we learn that more Americans prefer to shop small and local than they do with big chains and brands.

Hyperlocal marketing is a great way to connect with these people – except now, to get the folks in your neighborhood to shop at your store, you don’t have to rely on word of mouth alone.

You can tailor your digital content and your social media strategy to get their attention and then their business. And once they’re happily satisfied, then word of mouth will multiply your efforts.

The Benefits Of Hyperlocal Marketing

Some of the benefits of this method include…

  • The incredible return on investment: sponsoring local sports teams or using local influencers in your social content won’t cost you much, but it can get your name right out to your target market – the people that can drive into your store that day.
  • It harnesses the power of the ripple effect: It will build your brand recognition close to where you’re based. Suddenly, you’re in a place where everyone knows your name – and what you’re selling
  • People will read – and write – your online reviews, which can boost you further in local rankings

Tips On How To Implement Hyperlocal Marketing Effectively

To take advantage of all that going super local has to offer…

  • Host and sponsor local, in-person events
  • Advertise in local print and digital newspapers, publications, and directories
  • Get guest posts on your blog from owners of other local businesses
  • Turn on your geolocation tools, so people can find your location and directions to your store
  • Make sure your website is mobile-friendly
  • List yourself on Google My Business, and categorize yourself as local
  • Make sure your information is updated in all local directories if you make a change
  • Tailor your content – and especially the language and style you write it in – to fit with local color

Ready To Implement Your Hyperlocal Marketing Plan?

If so, we’re ready to help. This post has shown you why it matters. Now, reach out to us to get a hyperlocal marketing strategy that’s exactly right for your business and your budget.

To do that, you’ll want to work with a reputable company.

For more information, check out our site and learn more about us.


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