With over 101,000 roofing businesses in the United States alone, you need to do everything possible to make sure yours stands out.
Here, we’ll tell you six of our favorite digital marketing strategies to take your roofing website to the next level.
1. Post Your Reviews
These days, close to 90% of people value online business reviews just as much as they do recommendations from friends or colleagues.
This means that if your reviews aren’t easy to find on your roofing website, potential customers will just go to your competitor.
Make sure, in addition to having reviews on pages like Google My Business and review websites like Yelp and Angie’s List, that your customer testimonials are displayed on your roofing website.
Show at least a few lines from satisfied customers on your homepage, and try to create a page in your drop-down header menu that’s dedicated to what your customers are saying about your services.
2. Include Videos
Video content has become more and more popular this year in digital marketing!
These days, people don’t always have time or patience to read through the internal pages of your website.
Think of a homepage video clip as your 2-minute elevator pitch. Plus, it helps people to have a face to put with the brand’s name and services.
Let people see your roofing equipment at work, and introduce yourself!
3. Share Your Social Media Links
Everyone is on social media these days – yes, even roofing websites.
You’d be surprised just how many potential customers are combing through the roofing hashtag on Facebook, Twitter, or Instagram for inspiration and for services.
Make sure you include links to all your social media profiles on every page of your website – remember, you can’t guarantee that every visitor will land on your homepage.
Encourage website visitors to follow you on social media for giveaways, discount codes, and inspiration!
4. Get Local
Local SEO is more important than ever.
To help local clients find your website and book your services, always make sure that your company’s contact information is current and is updated on both the website and on Google My Business.
Try to include your town’s name, the state you’re active in, and your complete service area in as much of your content as possible.
Also, make sure you frequently update your website to stay at the top of local results!
5. A Picture Is Worth A Thousand (Key)words
You probably already know just how important using images to both break up your content and give people a visual idea of what your roofing styles look like is.
But keep in mind too that image file names and captions are the perfect place to include keywords to bump your site up in the rankings!
6. Make Your Roofing Website Contact Page Visible
Lastly, always make sure that the “Contact Us” page of your website is crisp, visible, and easy to navigate.
You may want to put your contact information in both the header and footer of your homepage, as well as on your internal pages.
Even if you’re using a contact form, still display your email, address, and phone number clearly.
Get The Most Out Of Your Roofing Website
Use these tips to see big changes in your rankings!
Remember to always check back with us for more tips and tricks about how to get the best digital marketing strategy for your business.
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