Are you having trouble generating quality commercial roofing leads for your business?
Try these digital marketing tactics to get better leads today – leads that you can close!
1. Start An E-Newsletter
Yep, you heard it here first – email marketing is once again an incredibly popular way to generate commercial roofing leads – and leads in pretty much any industry.
E-newsletters are getting more and more popular because they offer a one-stop-shopping experience for information related to your company.
Think about it: while on a website, visitors have to choose to navigate through your internal pages, in an e-newsletter you can condense the most important pages of your website in one place.
You can highlight an employee and customer of the month, tell them about recent jobs you’ve done, show them a video of a new roofing strategy…all in a single email.
Especially since social media posts are so brief – a single picture with a caption, a 140-character limit – emails allow you to offer more long-form content to your clients.
E-newsletters remind your clients of your name at least once a month, and they establish you as an authority in your field. Even if the people on your mailing list don’t need roofing services now, when they do – they’ll know where to go.
2. Fine-Tune Your Keyword Search
In order to get access to quality commercial roofing leads, you need to get people onto your website.
For example, imagine there’s a person that’s just found a huge hole in his roof or has been hit by a huge storm.
He needs roof help that day.
How can you make sure he lands on your site?
By doing constant keyword searches that tell you exactly what people are typing into their search engines in your service area when they need roofing help.
Especially if you’re a smaller business, broad keywords like “roofing services” aren’t specific enough. (They’ll work if you have little competition, or if you’re the top roofer, but they won’t for anyone else.)
Instead, get specific by including longer, local keywords with your service area (things like “roofing company Seattle WA”) in your web content, your HTML tags, and your titles and headings.
Use tools like Keyword Tool to get a free list of popular keywords in your area and in the roofing industry.
3. Get Active On Facebook
Facebook gives you great access to top leads because of its awesome re-marketing tools.
This means that people who have already been to your website and looked at your roofing services will see ads for your roofing company in their news feeds, reminding them to get back in touch with you to schedule an appointment.
Great leads are all about finding the people who need your services – not randomly pitching to a wide market, most of whom have no interest in re-doing their roof.
Getting a Facebook page for your roofing business means you’ll be able to connect with the people that have already searched for roofing help.
Get Better Commercial Roofing Leads With These Tips
Thanks to these tips, your leads are going to be higher in quality and in number.
For more awesome digital marketing strategies for your roofing business, as well as access to top services, check out our website and blog.
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