Developing a Winning Local Digital Marketing Strategy | Qiigo

Developing a Winning Local Digital Marketing Strategy | Qiigo

by | Mar 27, 2018 | Curated Content, Local Marketing, Marketing, Marketing Tips | 0 comments

This curated content was originally published on 12 Mar, 2018 via:
https://qiigo.com/digital-advertising/developing-a-winning-local-digital-marketing-strategy/

Mastering local marketing can be a challenge for franchise brands. While the digital revolution has made some marketing efforts easier, with four in five consumers turning to their phone first to shop, it has also highlighted the need to intercept consumers on their new digital paths to purchase.

For a prioritized head start, here are six local digital marketing tactics that can help franchisors drive local sales and increase consumer awareness:

Manage Local Listings and Location
According to Google, location is one of the top factors when determining relevant search results. So while it may seem basic, updating and maintaining online business listings is extremely important for franchisors. This includes your business name, hours of operation, address, phone number, and description on main sites, including Google, Facebook, and others. Enter complete data, verify your locations, and keep your hours of operation accurate, especially around the holidays or other special events. Ensuring your information is accurate will give potential customers confidence that directions to your location will be accurate, and that you’ll be open when they get there.

Use Local Landing Pages Within Your Corporate Site
Many franchisees like to have independent sites because it makes it easy for them to provide personalized local content, but these pages often lack the authority needed to get to the top of a results page. Having a local landing page, or microsite, off a corporate website can give franchisees a nice boost in search authority, and if franchisors provide franchisees the flexibility to localize their landing pages, this partnership can elevate the value of the entire site.

Understand Your Industry’s Top Aggregator Sites
While showing up in search results is important, it’s just as important to show up in popular apps and tools that consumers frequently turn to when searching for your type of products or services. Mobile apps such as TripAdvisor, Foursquare, and Yelp are popular destinations for consumers, and since these sites employ their own marketing efforts, targeted consumers return on a regular basis for fresh content. Position your franchise within your industry’s top aggregator sites to capture a great source of consumer traffic and local branding.

Employ Paid Search
Bidding on relevant keywords continues to be one of the fastest and most effective ways to engage with consumers looking for your type of goods or services. Franchisees looking to highlight their locations can utilize Google’s Local Extensions option. Other options include Customer Match and Remarketing Lists for Search Ads, which allow brands to use previous behavior and consumer insights to change bids and messaging. However you decide to tackle paid search, remember to measure and monitor the success of your efforts by using call tracking, analytics, or unique option codes.  

Drive and Monitor User Reviews
Online reviews are modern day word-of-mouth, and one consumer’s negative experience can be magnified in today’s digital age. Franchisors can help their brand and franchisees by monitoring brand mentions on popular sites such as Google, Twitter, and Facebook. It’s also important to drive consumer feedback. Franchisors can provide tools to spark social engagement, including digital tools, traditional printed materials, point-of-sale signage, table tents, or mail inserts. While every business strives for positive feedback, not everyone has something great to say, and that’s okay. Most consumers realize that it’s impossible to please everyone all the time, and if someone has had a bad experience, feedback provides you with an opportunity to remedy the situation if warranted, while demonstrating to potential customers that you care about their satisfaction.

Drive Loyalty
The cost of converting a new customer is usually far greater than retaining a current customer. To drive loyalty for your brand and keep customers coming back, there are a variety of tactics that can be used by franchisors, including email campaigns, engaging with consumers via social media, and delivering on the brand promise.

These digital marketing tactics can drive local sales and increase consumer awareness, but to truly know what works for you and your franchisees, always measure results and adjust to optimize your efforts.  

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This article was originally published on 12 Mar, 2018 by Taylor Hall.
The original article appeared here:
https://qiigo.com/digital-advertising/developing-a-winning-local-digital-marketing-strategy/

Online advertising continues to drive local ad spend growth | Marketing Interactive

Online advertising continues to drive local ad spend growth | Marketing Interactive

by | Mar 23, 2018 | Curated Content, Local Marketing, Marketing | 0 comments

This curated content was originally published on 01 Mar, 2018 via:
http://www.marketing-interactive.com/online-advertising-continues-to-drive-local-ad-spend-growth/

36626594 - online advertising pay per click clickjacking

Online advertising continues to drive local ad spend growth

Advertisers spent 55% of their advertising budget on online advertising, including interactive and mobile last year, according to the latest Hong Kong Advertisers Association Advertising Spending Projections 2018 survey, conducted by Nielsen.

Total advertising spend in 2017 was HK$41.9 billion, 4% more than in 2016. Advertising spending on online interactive and mobile accounted for 38% of all advertising spending, compared with 39% for TV and newspaper advertising combined.

The survey shows that this year 33% of advertisers plan to increase their advertising spending, and another 53% said their budget will remain unchanged.

One changing trend is that instead of advertising funds being shifted from offline to online or mobile channels, 31% of advertisers are now gaining additional funding to support online marketing. The decline in the proportion of advertising funds allocated to offline channels last year was less than the decline in the previous year.

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“The increase in advertising budget is attributable mainly to advertisers’ increasing focus on digital media,” said Cherry Lau, senior director of media, Nielsen Hong Kong.

“As many as 63% of surveyed advertisers reported that they will increase their online advertising budget, a clear sign for marketers of how advertising is being transformed. 2018 will be another year for online advertising. As the survey shows, projected advertising spending is 59% for online and 41% for offline. Of the funds allocated for online marketing, paid social or social network advertising continued to lead at 12.8%, followed by display ads at 10.2% and video ads at 9%.”

In terms of the marketing effectiveness of various channels, 83% of respondents said they expected the marketing effectiveness of mobile marketing to increase, followed by online video (66%) and social media/paid social media content (65%). In regards to offline channels, live TV retains some of its competitiveness at 41%, but only 2% of respondents say they regard print as an effective channel.

ad spend KPI

After years of engaging marketing activities with social media channels, advertisers are becoming more mature in using social media as a marketing platform, and more diversified strategies entail using online video (74%), mobile social (61%) and social media pages (56%).

The survey also shows that advertisers are optimistic about Hong Kong’s economy, with 38% of them expected the economy to pick up in 2018, a level of confidence greater even than that related to the global economy.

With the media landscape becoming more fragmented and diversified, advertisers see that the big challenge is to understand customers’ interactions across different media channels (41%). It is important for them to allocate the right resources to the right channels to maximise return on investment.

However, rapid technological changes (22%) and increasing concern about privacy (19%) are seen as some of the rising challenges.

“With online becoming the mainstream, there is no doubt that mobile will become preeminent over the next few years. Even though advertisers now have more experience and control in using online and in online/social marketing tactics, marketers are still keen on having cross-channel optimization and online measurement to help them make better decisions,” said Raymond Ho, chairman of the Hong Kong Advertisers Association.

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This article was originally published on 01 Mar, 2018 by .
The original article appeared here:
http://www.marketing-interactive.com/online-advertising-continues-to-drive-local-ad-spend-growth/

8 Secrets of Local Facebook Marketing in 2018

by | Mar 22, 2018 | Curated Content, Local Marketing, Marketing | 0 comments

This curated content was originally published on  via:
http://pugetsoundtechnologies.com/8-secrets-local-facebook-marketing-2018/

Have you made New Year’s resolutions for your business?
If not, why not?
Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution:
Master local marketing on Facebook.
Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them.
And let’s face it – social marketing has some challenges. Facebook keeps refining their algorithms, and that’s made it harder than it used to be to be sure your target audience sees the content you post.
With that in mind, here are eight things you can do starting right now to ring the new year in with a bang – and become a master of local Facebook marketing.

#1: Create a Facebook Event
Creating events on Facebook helps raise your visibility, engage existing customers, and attract new ones. Here’s how to do it:
1. Come up with an event. It could be a sale, a social event, or even a performance.
2. Go to the Events tab to create your event.
3. Fill in the date and time of your event, choose a category for it, and put in keywords that will help people find it.
4. Add a Google map or directions.
5. Link to a ticketing site if people need to buy tickets.
Once the event is set up, you can invite people and share it on your page. You can even pay to boost it, or run it as an ad to attract more attendees.

#2: Create and Share Local Content
You’re a local business – so show some local pride to connect with potential customers! If there’s a local tradition or event coming up, or if you see an article that highlights something unique about your city, share it with your followers.
Of course, you need to do more than share. You can increase your page’s visibility by tagging other local businesses, events, or landmarks in your post.
This is an opportunity to connect with other local business owners, too. You might be able to help one another out!

#3: Let People Know What You’re Doing
Are you attending a trade show? Hosting a booth at a community event? Maybe you’ve sponsored a soccer team and you’re attending a game.
Whatever it is, it’s an opportunity to check in at your location, tag other businesses and events, and keep your audience up-to-date on what you’re doing.
It’s important here not to overdo tagging. Nobody cares if you stopped at Starbucks for a latte. Stick to events and locations that highlight your business and your audience will thank you.

#4: Get People to Write Facebook Reviews of Your Business
Reviews are hugely important. They provide social proof – and a recent Bright Local survey found that 92% of all consumers read online reviews before they make a purchase.
Facebook reviews can help increase your profile and attract new customers. You can encourage people to leave reviews by reaching out to your list or creating a post where you ask for reviews.
Keep in mind that star reviews without a written review accompanying them won’t get you as much visibility as written reviews. You may want to create a template for people who aren’t sure what to write where you ask things like:

  • What problem did you have before buying our product or using our service?
  • How did working with us help you?
  • What were the biggest changes you experienced because of your purchase?
  • Once you’ve collected some reviews, you can share them on your page. You can do the same, of course, with reviews from Yelp and Google.

#5: Create Groups for Your Followers
Did you know that Facebook allows you to create groups for people who follow your page? Creating a group can be an effective way of building a community and focusing conversations and content on a topic.
For example, if you offer an array of services, you might create a group for each one. That way, people can connect with others who use the service, ask questions, and even recommend your services to others.

#6: Give People a Reason to Come to Your Store
Many local businesses rely on foot traffic to drive sales. If you do, you can use your Facebook account to encourage people to come see you in person.
For example, you might create and share an in-person coupon that people can use when they come to your store. Or, you might offer a giveaway for those who visit your location.
Other things you can do to entice in-person visits include:

  • Aligning yourself with a local cause or charity
  • Hosting in-store events
  • Teaming up with other local businesses to create joint promotions
  • Having a contest or sweepstakes for people who make a purchase within a specified timeframe
  • These things can all help attract customers to your store – and get them to make purchases.

#7: Run a Contest
Running a contest on Facebook can help you attract new followers and build engagement. If you decide to do it, keep in mind that Facebook has strict rules about what you can and can’t do. For example, you can’t require followers to Like or Share a post to enter.
Make sure that your contest has:

  • A clear start and end date
  • Prizes that are appealing and relevant to your target audience
  • Well-defined rules

And, of course, you’ll need to deliver prizes on schedule and as promised.

#8: Market Your Facebook Page in Your Store
In local marketing, one hand washes the other. While you might put your focus on bringing customers from your Facebook page to your store, it can work in reverse, too!
For example, you might put a link to your Facebook page on flyers, business cards, and coupons. You can also ask customers to take a picture in your store and post it on Facebook while tagging you. Offering an incentive, like a 10% off coupon or a gift card, can help.

Conclusion
Local Facebook marketing poses some challenges, but now you know how to address them. Local content, events, and contests can all help you attract new customers to your Facebook page – and your store.

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This article was originally published on  by Scott McClure.
The original article appeared here:
http://pugetsoundtechnologies.com/8-secrets-local-facebook-marketing-2018/

10 Tips to Help Get What Little Organic Local SERP Real Estate is Left! – SerpLogic.com – #RealTalk Marketing

by | Mar 21, 2018 | Curated Content, Local Marketing, Marketing | 0 comments

This curated content was originally published on 26 Feb, 2018 via:
http://www.serplogic.com/tutorials-case-studies/local-serp

26 Feb 2018

10 Tips to Help Get What Little Organic Local SERP Real Estate is Left!

By Tommy McDonald / No Comment

10 Tips to Help Get What Little Organic Local SERP Real Estate is Left

Local SEO is much harder now, for smaller businesses, than it was several years ago. Why? Well, Google makes it much easier for large franchise chains and brands to rank higher over the smaller local-only mom and pop shops.

For example, a local burger joint in Dallas is going to be overshadowed by McDonald’s, Burger King and In-N-Out Burger, with little to no chance of overtaking the top positions from them. Does that mean local SEO is out of the question for the mom and pop burger joint? No, but they need to realize they will be competing for the lower end of the real estate, which can still drive customers, as many searchers will be looking for a local spot rather than a fast food option.

When a local search is performed these days, the map overtakes the top of the page and those are referred to as the “local pack” and right now those are the most desirable SERP locations. The consumers like the visual element of the map, and the results can really help you attract business based on proximity.

Your position towards the top can often be impacted by the proximity of the person doing the search. For example, if you have a perfectly optimized website and a strong Google profile for your business, someone searching down the street for what you sell is likely to see your listing on top.

Below the map are more local organic listing, which mirrors non-local based searches on Google. This is still prime real estate, just not as valuable as the local pack, as it’s such a prominent section of the results now, on both desktop and mobile searches.

In order to help you move to the top of the local SERPs, I have put together a list of 10 tips that you need to address is you really want to see results.

If you follow these and spend the time and effort on these, you will see your local SERP results improve.

1. Audit Your Local Directory Listings

This is something that you should do on a frequent basis, at least every quarter. There are a few tools to help, with Moz Local and Yext probably the two most popular. Most are already familiar with Moz if they are knowledgeable regarding SEO, as their Open Site Explorer tools is used by the majority of the search engine optimization community to check Domain and Page Authority.

Moz allows you to run a. Report before purchasing, and their packages for the local product are fairly affordable. Just know that you can make changes and submit to most local directories without the use of a tool. This just helps you manage them and while a one location business can skip it if the budget doesn’t allow, I would highly recommend using this for local businesses with multiple locations.

The best use of an audit is finding high quality listings that you don’t have yet or contain inconsistent information about your business location.

2. Trade Links with Local Businesses (Power of Community)

Link exchanges. This is something that has been going on since the early days of SEO, the only difference was back then nobody tried to hide it by being clever. Old websites used to have tabs on their website labeled “Links” or “Partner Links,” but these days Google would slap you right out of the SERPs if you pulled that.

One of the easiest ways to swap links with other local businesses if by creating a page on your website along the lines of “Local Community Deals” and along with the name, a picture, description and link to the website, you will want to offer some sort of coupon or special offer. This not only looks legit and allows you to drop a link, but it also creates value and your customers will appreciate it.

You don’t even have to mention links with other businesses. Just ask them if they would like to exchange special offers for your websites. It’s as simple as that.

3. Get More Local Business Reviews

While Google loves reviews from the mega sites like Yelp, Trip Advisor, the Better Business Bureau, etc., don’t you think that they will take Google reviews into the equation more? Of course they do, so while it’s important to have reviews across all platforms, you need to make Google reviews your priority, as they influence the local pack the most when it comes to reviews.

So many local businesses seem to struggle with this and complain that they don’t know how to get reviews. I will tell you the most effective way: ask for them. Yes, it is that easy. But, don’t simply send your Google URL for everyone to review, because that welcomes bad reviews. No matter how good your business is, you will never satisfy everyone.

So, since you should be collecting the email address of every single customer, set up an automatic email that asks them to review your business. Send them to a page on your website built to -re-screen reviews. If they select 5-stars, then redirect them to your Google page to leave the review. If they select anything less, then direct them to a form to complete and make sure your customer service department reaches out to them right away to make them happy. Convert them into 5-start reviews and then have your customer service rep send them the URL to your Google page. This is the easiest way to not only get a lot of reviews, but also a lot of 5-star reviews.

4. Respond to Every Single Review

I am going to keep this short and sweet: reply to every single review you receive. If it’s a positive review, thank them for being a valuable customer. This shows them you care, and it will encourage them to be a repeat customer.

By replying to less than perfect reviews it shows potential customers that you truly care. People know you can’t please everyone, and they will respect you more for replying to bad reviews than simply ignoring them.

 

 

5. Secure High Authority Brand Name Mentions

Links still are number one. Doesn’t matter if you are Best Buy trying to rank for every consumer electronic product on the planet, or a local shop trying to rank for location-based keywords. Links are the driving force between Google’s algorithm, on a national and local level. So, this means that no matter what kind of SEO you are going after, you need links.

And what are the best links? Authority links!

When building links for a local SEO campaign, you will want to try to secure them as brand mentions. For example, if a local search features 10 local companies, the one with more authority brand mentions is going to rank higher. Why? Because Google will take everything into consideration, but then see that the one particular business has been mentioned on the top sites in the world, which tells the algorithm it’s the favorite/authority option when it comes to businesses in the specific niche.

6. Join the Better Business Bureau (and register for as many categories as possible)

Many business owners dislike the BBB, because they feel it’s a pay for rating system, which it essentially is, but as long as you are a legit business you will hold a strong rating. Joining as an Accredited Member allows you to use the BBB logo on your site, but in terms of SEO value, you also get a website link on your profile. BBB chapters have very high authority, and it’s a listing that Google weighs heavily.

When you sign up, they tend to let you list under one category. Well, call your BBB rep once you pay for Accreditation, and ask them to review all possible business categories you fall under. The more you are listed under, the more links you score.

7. Enable Schema on All Website Pages

Schema markup is what helps Google identify where your business is located, your hours and it also links your Google reviews to your business. Simply put, schema impacts and influencers the local pack significantly, so take the time to have schema implemented throughout your entire website correctly.

If you look at the official schema website and its guidelines and instructions it will look foreign to some. Rather than stress about trying to figure it out or the possibility of making an error, hire a developer to handle it. You can find competent coders with a great deal of schema experience on freelance marketplaces. I have seen local SEO clients get their schema dialed in for less than $100. It’s well worth the investment, as this is a critical component of local SEO.

8. Steal Your Competitor’s Links

If there is a business (or businesses) ahead of you in the local pack results, dive into their backlink profile(s) and then copy what they are doing. It’s a simple concept: if you can copy their link profile and then add more authority links to your own profile, you will slide right past them in the SERPs.

Use tools like OSE (Open Site Explorer), SEMrush and Ahrefs to spy on your competitor’s link profiles. You will want to use some common sense though, as not all of their links will be desirable. Pay no attention to spammy or low authority links. The may have used an incompetent SEO agency in the past or may have been been victims of negative SEO, so never copy 100%.

When you build more of the links Google obviously likes and omit the bad ones, it makes your link profile more desirable. Google is not going to devalue links anytime soon, so the effort put into competition spying will not be wasted. You are likely to uncover some great link opportunities doing this.

 

9. Build Authority Across All Inner Pages – Not Just Your Homepage

A website for a local business is typically going to be smaller, in terms of number of pages, compared to a large national brand. They will often have a homepage, an about section, some product or service pages and then a contact page and maybe a blog if they do any type of content marketing.

It’s important to focus on building links across all of your pages, and not just the homepage. I would say that 9 out of 10 local websites that I audit are very unbalanced when it comes to links.

It just doesn’t look natural to Google. If you have a blog, build links to all of your content and then interlink it. If a business is popular and the top sites in the world are talking about them, don’t you think they should draw attention to their other pages as well?

Be smart. You want everything to look as natural as possible to fly under the radar.

10. Audit Your NAP (Name, Address and Phone Number) Across the Entire Internet

Consistency is the name of the game when it comes to spreading your business information throughout the internet. There are three things that you want to make sure consist of the same format everywhere it appears online, and that’s your business name, complete address and phone number.

Use the same capitalization and character spacing every time you type your business name and use a full complete address. If you abbreviate anything, keep it consistent. For example, if you are “Suite 500” you want to type it out like that every time. Don’t use “Ste. 500” or “#500” because it creates discrepancies. If Google has to question whether or not an address is valid, it will greatly impact your position in the SERPs.

 

 

Final Thoughts

“SEO is dead.”

“Local SEO is dead.”

How many times have we heard this over the past several years? It’s said every year and each year we learn that SEO isn’t dying, nor will it ever die. It simply evolves and requires more thought process and effort in order to rank organically in the SERPs.

Listen, you have two choices. You can either adapt with the changes and continue to pursue the number one spots (actually, now the most desirable spot is “position zero”) or you can give up on local search and put all of your effort and money into paid advertising.

Are some businesses doing this? They sure are, because let’s face it – local SEO is not easy by any means now, especially for businesses with a lot of local competition. Can you imagine a Los Angeles personal injury law firm trying to go after position one? There would be hundreds of firms going after that one spot. There will be some businesses that can’t compete, so they will have to pay for that top real estate, which is what Google loves. Let’s be honest: they are in this to make money.

But, if you truly want to see results in local search, make sure you are paying attention to all of the tips outlined above. They are all very important right now if you plan of chasing the top spots for any local based terms.

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This article was originally published on 26 Feb, 2018 by Tommy McDonald.
The original article appeared here:
http://www.serplogic.com/tutorials-case-studies/local-serp

Local Search Engine Marketing – An Affordable Small Business Marketing Idea | Top Seo Agencies |Digital Marketing Company | Social Media agency

by | Mar 20, 2018 | Curated Content, Local SEO, Marketing | 0 comments

This curated content was originally published on 07 Mar, 2018 via:
https://searchenginemarketingagencies.info/local-search-engine-marketing-an-affordable-small-business-marketing-idea/

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Do you have a small business? Did you just start your start-up? Is business booming? If you answered “yes” to the first two questions, odds are your answer to the third question is “no.” Starting a small business is very time consuming and takes tons of effort. Visibility and recognition are two keys to building your customer base and this comes with marketing. If you have a new small business, one way you can promote it is through Search Engine Marketing (SEM). SEM is the process of marketing your business using an affordable small business marketing idea that is easy to implement by yourself with a little effort.

Search Engine Marketing is a highly effective and also a cost effective method of marketing for small businesses. SEM allows instant visibility for your small business using the most highly trafficked and most targeted method of search today, search engines.

It is no secret that most people today refer to the home page of their favorite search engine as a means to locate the service or product that they need or want. Does your business appear in the search results? If it does not, you are losing business. In some cases you may very well be losing business to competitors that are note even as close to your potential customers as you are. For fresh start-ups, this is unacceptable. So, how can this problem be fixed? It can easily be fixed through Search Engine Marketing.

SEM is really a simple process. If you think that it is something that you cannot do, you are quite mistaken. There are a handful of things that need to be done in order to get started and they are all within your ability. Here are the steps you would need to take.

Set up a website. To set up a website, you need two things, a domain name and hosting. Domain names are very easy to obtain. All you have to do is head over to GoDaddy and search for a domain name that describes your business. The best names and the ones with the highest marketing value are the ones with your product or service in the name in addition to your location. Generally, the best location to add to your domain name is the city that your business is in. If your city has a small population, then you can use your state or province. This will influence you search engine ranking greatly in a good way.

Once you have a domain name, go to HostGator and sign up for hosting. Good hosting is important because of the fact that your want exceptional server up-time meaning you want your website to be visible all of the time. If you website is available to inquirers at a time that is convenient for them then you have move that much closer to gaining a new client. Once you have purchased hosting, add your HostGator Domain Name Servers (DNS) to your GoDaddy DNS list for the domain name you purchased. This will be done in your GoDaddy account. Now, HostGator is allowed to serve your website to inquiries for that domain name.

After your Domain Name Servers have been set, you can launch your website. To do this, simply open your HostGator CPanel and find the Fantastico De Luxe website installation software. Open it and install WordPress or Joomla in a single click. Your website will be up and running in no time. After your website is up, type the web address of your domain name in your browser and verify that you can see your new website. If everything is working, you can now begin adding content about your business to your website. Also, you would want to add your contact information so that potential customers can easily get n touch with you.

Market your site. Once your website is up and running, you need to market it to search engines specifically. This is easy to do but it does take a little work. You now must write unique and informative articles about your subject of interest.

Once you have written some articles, submit them to article directories. Article directories allow links pointing to your website in the article resource box. Add links with your keywords of interest as the anchor text. Search engines will spider and index these articles and the links that the resource box contains. Special note will be made of the links and they will be counted as votes in favor of your website as a resource relevant to that search term.

Congratulations! You have started the process of marketing your business using an affordable small business marketing idea, namely, local search engine marketing. Continue to add content to your site and submit articles to article directories to maintain and increase your visibility.

 

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This article was originally published on 07 Mar, 2018 by .
The original article appeared here:
https://searchenginemarketingagencies.info/local-search-engine-marketing-an-affordable-small-business-marketing-idea/

5 Roofing Sales Techniques You Should Be Using

5 Roofing Sales Techniques You Should Be Using

by | May 16, 2017 | Contractor Marketing, Marketing, Original Content, Sales | 0 comments

It happens to the best of us: roofing sales fall on hard times. Everything, businesses included, has its ebb and flow. The good news is that there’s always a way to pick yourself back up again.

If your roofing business could use a boost upward, or if your business could just really use a win, we’ve got some great strategies to boost sales and connect with customers.

Educate

While a lot of people in roofing sales focus on pitching and closing, make sure you’re taking the time to educate your customers about your services. Your number one goal is a closed sale and a signed contract, but you also don’t want to take power away from the customer.

The customer will trust you more if they feel they’re making an informed decision regarding your services. Act as a guru and an expert for them – which you are!

Differentiate

There’s got to be something that makes your roofing business different from the others out there. If not, why should someone turn to you for their roofing needs?

In today’s business climate, the easiest way to make a splash is to specialize. Maybe you put extra focus on your materials, using ones that are uncommon. Maybe you promote a different style. Maybe there’s a certain type of house you’d like to market to.

Regardless of whatever you pick for your specialization, make it a way to push yourself out from the pack. Make yourself visible to your target demographic.

Referrals

Never underestimate the power of referrals when it comes to roofing sales. Your customers will feel much more comfortable working with you if you can show them testimonials from prior clients.

Think of referrals as seals of approval for your business! They are a marketing technique that is very easy to overlook.

Financing

Financing is a great way to gain customers’ trust.

Roofing is a major investment, which means it’s often something of a financial burden.

To ease the financial strain, offer financing options and payment plans. When customers hear of the convenience of this offering, they’ll be more likely to take you into consideration.

Listen

It’s not often you think your clients have much to say when it comes to roofing sales, but you can actually learn a lot by listening to your clients.

While it may not be a direct sales tactic, listening to your customers both gives you their concerns and question while letting your build a rapport with them. If they feel as though they can trust you, this means they’re more likely to turn to you when it comes time to make decisions regarding their roof.

A lot of times, we take for granted the power of forging relationships with our clients. Remember that you’re working with people on the most important belonging they have: their home.

Roofing sales: the bottom line

It’s impossible to underestimate the power of gaining your customers’ trust. They’re handing you a lot of money for something very serious – they’ve got to have a good reason to do it.

Don’t be afraid to connect with your clients and offer things to their benefit!

Carve out your own place in the roofing world and watch as your sales begin to climb.

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