When you’re the owner of a roofing company, you have to do a lot of work yourself.
Depending on the size of your company, you might have to be your own salesman and find new clients, and you’re your own secretary when you call to confirm appointments.
On top of all of that, you have to have to be HR, the shift manager, and an accountant all rolled into one.
When you have so much on your mind it can be easy to let marketing fall by the wayside.
If you want a simple way to market your business that doesn’t require a lot of work, you need roofing SEO.
The benefits of roofing SEO
SEO makes it easy to find potential clients and workers, you just have to make sure that you’re using it the right way.
A few well-placed keywords, links, and content can make it easy for the right people to find your business.
If you’re new to digital marketing, don’t worry. Roofing SEO is easy when you follow these simple tips.
You know that your contact information is up to date on your website, but what about other places.
Do a quick search for your company in Google. Do you see the right address pop up? What about the business hours, are they consistent?
Look through your social media profiles and dig deep into your own account. Is the website properly listed? Is all of the contact information correct?
Consistency is an often overlooked part of SEO, but it’s simple to get right.
Just take a little time to make sure that the right information is available online. A missing phone number or wrong address can make it difficult for customers to get in touch with you.
Utilize local keywords
Want to know the easiest way to dominate local SEO?
Use location based keywords.
A lot of small businesses have had luck with localizing their SEO.
Keywords with specific locations in them are easy to rank for and helps ensure that the right customers are finding your business.
If you do roofing in Johnstown, CO, add the location to your keywords.
Instead using the phrase “roof repair”, utilize “roof repair Johnstown CO” in your content.
Sometimes simply adding the state or even the region and the state to your content can do wonders for search results.
Don’t neglect metadata
Now that you know to add location-based keywords to your content, it’s time to make sure they’re a part of your entire roofing SEO campaign.
Have you ever noticed those few sentences that pop up underneath a website in Google search?
That content is known as a meta description. It gives people information about websites, and it’s an often neglected part of SEO.
Make sure that you have meta descriptions for each page on your website, and use location keywords in them.
You can also get a little SEO boost by including location keywords in other areas of your site. Use them in your H1s and alt tags when it’s appropriate.
Now that you know how location keywords can help SEO, you may be eager to put them wherever there’s text.
In SEO you can have too much of a good thing, you don’t want to go overboard with keywords.
Only use keywords where they make sense, don’t insert them randomly into content. Doing this can actually hurt your SEO.
Do you have questions about roofing SEO for contractors? Have you used SEO methods that helped your roofing business?
Tell us about it in our comments section!
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