How to Dominate the Local Roofing SEO Game

How to Dominate the Local Roofing SEO Game

When you’re the owner of a roofing company, you have to do a lot of work yourself.

Depending on the size of your company, you might have to be your own salesman and find new clients, and you’re your own secretary when you call to confirm appointments.

On top of all of that, you have to have to be HR, the shift manager, and an accountant all rolled into one.

When you have so much on your mind it can be easy to let marketing fall by the wayside.

If you want a simple way to market your business that doesn’t require a lot of work, you need roofing SEO.

The benefits of roofing SEO

SEO makes it easy to find potential clients and workers, you just have to make sure that you’re using it the right way.

A few well-placed keywords, links, and content can make it easy for the right people to find your business.

If you’re new to digital marketing, don’t worry.  Roofing SEO is easy when you follow these simple tips.

Be consistent

You know that your contact information is up to date on your website, but what about other places.

Do a quick search for your company in Google.  Do you see the right address pop up?  What about the business hours, are they consistent?

Look through your social media profiles and dig deep into your own account.  Is the website properly listed?  Is all of the contact information correct?

Consistency is an often overlooked part of SEO, but it’s simple to get right.

Just take a little time to make sure that the right information is available online.  A missing phone number or wrong address can make it difficult for customers to get in touch with you.

Utilize local keywords

Want to know the easiest way to dominate local SEO?

Use location based keywords.

A lot of small businesses have had luck with localizing their SEO.

Keywords with specific locations in them are easy to rank for and helps ensure that the right customers are finding your business.

If you do roofing in Johnstown, CO, add the location to your keywords.

Instead using the phrase “roof repair”, utilize “roof repair Johnstown CO” in your content.

Sometimes simply adding the state or even the region and the state to your content can do wonders for search results.

Don’t neglect metadata

Now that you know to add location-based keywords to your content, it’s time to make sure they’re a part of your entire roofing SEO campaign.

Have you ever noticed those few sentences that pop up underneath a website in Google search?

That content is known as a meta description.  It gives people information about websites, and it’s an often neglected part of SEO.

Make sure that you have meta descriptions for each page on your website, and use location keywords in them.

You can also get a little SEO boost by including location keywords in other areas of your site.  Use them in your H1s and alt tags when it’s appropriate.

Don’t overuse

Now that you know how location keywords can help SEO, you may be eager to put them wherever there’s text.

In SEO you can have too much of a good thing, you don’t want to go overboard with keywords.

Only use keywords where they make sense, don’t insert them randomly into content. Doing this can actually hurt your SEO.

Your turn

Do you have questions about roofing SEO for contractors?  Have you used SEO methods that helped your roofing business?

Tell us about it in our comments section!


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5 Social Media Tricks That’ll Land More Roofing Leads

5 Social Media Tricks That’ll Land More Roofing Leads

Got a roofing business? Need roofing leads?

You’re probably busy. But you’d probably like to be busier.

And while most roofers aren’t exactly known for the social media savvy, there are easy ways to build an online presence to get more leads.

So if you’re looking for more roofing leads for your business, look no further.

We’ve got the 5 social media tricks that will land more roofing leads.

1. Get on Social Media Sites to Get More Roofing Leads

You’ve got to be in it to win it. That means establishing an online presence.

If you want more roofing leads, you need to be on social media.

Here are the top sites you need to be on that can easily get you more roofing leads.

  • Google
  • Yelp
  • Angie’s List
  • Home Advisor
  • Facebook

It’s also really smart to check to see if any negative reviews have been left online about your roofing company.

Ask your customers, new and old to help you by leaving reviews after you’ve done a great job. It will help you receive even more roofing leads!

2. Get More Roofing Leads By Using Pictures & Videos

People love photos. So does the Internet.

People love videos even more. So does the Internet.

Here are some ideas to get more roofing leads:

  • Create how-to videos to put on your website and share on social media
  • Host live videos and post to Facebook
  • Highlight your favorite jobs
  • Showcase your unique projects
  • Share your company’s safety initiatives
  • Show Projects from beginning to end to show the process

3. Get More Roofing Leads by Monitoring Your Competitors on Social Media

Why reinvent the wheel when someone has already done it for you?

Check out what your competition is doing online.

Join online groups that your competitors are also a part of.

See what people are saying about the other businesses. How does yours compare?

  • What sites are your competitors on?
  • What information are they sharing?
  • What do the online reviews say about their company?
  • What strategies are they using? Are they effective?

Taking the time to do some research on your competition will help you discover new ways to market your business.

It will also save you time and money if you learn from your competition what isn’t working.

4. Consistency Will Help You Attain Roofing Leads

You can’t just create a profile on a social media site and then leave it there.

Action must be taken.

Otherwise, no one will care about you or even notice your business.

Consistency is the key.

Create and implement a social media plan and then stick with it.

Remember it’s not about how much you post, it’s about how often.

While it might seem like this will cut into a portion of your day, many social media sites now offer the ability to set up a posting schedule in advance.

5. A Call to Action Will Help Your Roofing Leads Make the Smart Decision

No matter which social media platform you choose to post, each post should include a call to action.

A call to action is an invitation for the reader to do something such as:

  • Call You
  • E-mail You
  • Sign Up for Your Newsletter
  • Sign Up to Attend an Event
  • Schedule an Appointment

Your entire goal is to get someone to find your company interesting enough that they want to continue to want to know more.

If you find you’re too busy or just don’t feel confident enough to tackle social media on your own, we’re here to help you.


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How to Send Perfect Roofing Contractor Marketing Emails

How to Send Perfect Roofing Contractor Marketing Emails

With so many different methods of marketing emerging in the digital world, how is email still the best option for roofing contractor marketing?

Email lets you get close to your customers in a way that’s not practical elsewhere. In some ways, it’s almost like you’re having a personal conversation with them.

Curious how to maximize your email efforts for your roofing business? We’ve got five expert tips waiting for you below.

Target your emails

First and foremost, your emails aren’t going to get anywhere if they aren’t targeted.

They need to be focused to your intended demographic, or else your open and click-through rates are going to be incredibly poor.

Don’t send out your emails in one blast. Segment them out according to your customers’ activity.

Additionally, make sure they’re personalized. Nobody likes feeling as though they’re part of a giant marketing campaign, and that includes your customers.

Newsletters!

A great way to keep your audience updated and current about what’s going on with your business is to use newsletters!

They may seem outdated, but newsletters can help provide information to your customers and help them feel close to you. Contrary to popular belief, some customers do enjoy following what a business has to say.

Use this platform to spread educational information about your field, along with creative content. This has the double benefit of giving your client base regular content, which is key when it comes to marketing in today’s climate.

Make a twist!

Of course, the point of your email marketing is to make a sale. When it comes to roofing contractors marketing, that’s your bottom line. However, you need to present your offers a little differently than you normally would.

Think of your offer, and then add some options and twists that go along with that offer. Rather than offering a percentage off of a service, offer a percentage off of a service done with certain materials.

Give the customer choices to give them the feeling that they have the power. They’re the ones making the decision; it’s important to actually give them a decision to make.

Images

You can’t overstate the importance of images in emails nowadays. The same rule applies to email as it does across the Internet: Visual content is having its heyday.

With attention spans dwindling, you can’t afford to let your message get lost as it drowns in text. The fact of the matter is that nobody’s going to read it if it doesn’t catch their eye.

Figure out a way to convey the same thing in fewer words with an attractive, educational image to go along with it, and you’ll see the profits before you know it.

Roofing contractor marketing: the bottom line

When it comes to marketing your roofing business, you’re making a big mistake if you don’t follow these easy tips. There’s a reason email has remained a big part of digital marketing.

Make sure your emails are personalized and make sure you’re offering your clients things that they can’t get anywhere else. At the same time, put the power into their hands and make sure your emails are attractive.

With these tips under your belt, you’ll be crafting attractive, business-boosting emails in no time!


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6 Ways to Bolster Your Roofing Website and Win More Sales

6 Ways to Bolster Your Roofing Website and Win More Sales

With over 101,000 roofing businesses in the United States alone, you need to do everything possible to make sure yours stands out.

Here, we’ll tell you six of our favorite digital marketing strategies to take your roofing website to the next level.

1. Post Your Reviews

These days, close to 90% of people value online business reviews just as much as they do recommendations from friends or colleagues.

This means that if your reviews aren’t easy to find on your roofing website, potential customers will just go to your competitor.

Make sure, in addition to having reviews on pages like Google My Business and review websites like Yelp and Angie’s List, that your customer testimonials are displayed on your roofing website.

Show at least a few lines from satisfied customers on your homepage, and try to create a page in your drop-down header menu that’s dedicated to what your customers are saying about your services.

2. Include Videos

Video content has become more and more popular this year in digital marketing!

These days, people don’t always have time or patience to read through the internal pages of your website.

Think of a homepage video clip as your 2-minute elevator pitch. Plus, it helps people to have a face to put with the brand’s name and services.

Let people see your roofing equipment at work, and introduce yourself!

3. Share Your Social Media Links

Everyone is on social media these days – yes, even roofing websites.

You’d be surprised just how many potential customers are combing through the roofing hashtag on Facebook, Twitter, or Instagram for inspiration and for services.

Make sure you include links to all your social media profiles on every page of your website – remember, you can’t guarantee that every visitor will land on your homepage.

Encourage website visitors to follow you on social media for giveaways, discount codes, and inspiration!

4. Get Local

Local SEO is more important than ever.

To help local clients find your website and book your services, always make sure that your company’s contact information is current and is updated on both the website and on Google My Business.

Try to include your town’s name, the state you’re active in, and your complete service area in as much of your content as possible.

Also, make sure you frequently update your website to stay at the top of local results!

5. A Picture Is Worth A Thousand (Key)words

You probably already know just how important using images to both break up your content and give people a visual idea of what your roofing styles look like is.

But keep in mind too that image file names and captions are the perfect place to include keywords to bump your site up in the rankings!

6. Make Your Roofing Website Contact Page Visible

Lastly, always make sure that the “Contact Us” page of your website is crisp, visible, and easy to navigate.

You may want to put your contact information in both the header and footer of your homepage, as well as on your internal pages.

Even if you’re using a contact form, still display your email, address, and phone number clearly.

Get The Most Out Of Your Roofing Website

Use these tips to see big changes in your rankings!

Remember to always check back with us for more tips and tricks about how to get the best digital marketing strategy for your business.


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4 Important Digital Marketing Trends of 2017

4 Important Digital Marketing Trends of 2017

It’s finally 2017, which means digital marketing is getting bigger and better!

Want to know how to make your digital marketing efforts even more successful?

Check out our list of the 4 important digital marketing trends of 2017:

1. Content Marketing

One of the top digital marketing trends that will probably never fade is content marketing. Creating awesome and relevant content is very important when trying to send a message about your business to your customers.

Your content is on your website, your social media pages, and on your blog.

Social media is a huge platform where content will always be seen by your consumers. You should figure out if the content that you are posting on your social media profiles is appealing to your target audience.

You can use silly photos, video tutorials, or anything else that you think will give your customers a reason to click on your links.

Make sure that any post you send out is always interesting and relevant content.

2. Mobile Marketing

Everyone these days is constantly on their phones. For this reason, many companies have looked at setting up mobile marketing campaigns to get more sales.

Having ads on mobile apps such as Instagram, or creating your own app, will let users buy your products from anywhere.

People are looking for quick and easy ways to do what they need to do. Your company can help them get the services they need right away by going mobile.

Make all of your campaigns and your website mobile friendly, so that anyone can use your services wherever they are.

3. Live Video as a Digital Marketing Trend

Another big digital marketing trend that is fairly new is the popularity of live videos.

For example, Facebook now enables its users to record themselves live at any time and share their live videos with their friends. People all over are tuning in to watch all of these live videos.

Instagram also has a similar feature where users can record themselves live as well.

Use the live video strategy as a marketing tool. You can record yourself talking about a product, interviewing customers, doing a short tutorial, and anything else you would want your customers to experience.

Make your business exciting by allowing your customers to feel like they are sharing the experience with you directly.

4. Digital Marketing Trends Include Facebook Ads

Ready for the final trend?

A lot of companies are starting to use Facebook ads as a digital marketing effort to promote themselves.

Especially if you are looking to advertise your business towards Millenials, Facebook ads would be very beneficial.

With every Facebook ad that you create, make sure that it links back to your website.

Again, you want to make it easy for your customers to find you online. Facebook ads are also inexpensive and you can even pay per click.

Now that you’re familiar with all of the newest digital marketing trends, do your best to implement them into your marketing efforts.

Get ready for your business to thrive in 2017!


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4 Tips for Local Search Marketing Success

4 Tips for Local Search Marketing Success

No matter what type of business you’re in, marketing will take up a large portion of your daily endeavors.

But, in all of your efforts to get ahead, how much attention are you paying to local search marketing?

If you are a small or medium-sized business serving local customers, local search marketing can give your bottom line a boost!

What Is Local Search Marketing?

There’s been a mini revolution in the world of online search.

Consumers are not only searching online for things to buy but also searching for local businesses offering these things!

In fact, on Google alone, interest in local or “near me” searches has increased 34x since 2011 and it has doubled in the last year.

As a result, Google, the king of search, has now prioritized local listings and is putting those pages right at the top of its SERPs (search engine results pages).

Time for your business to go local online!

We’re sharing tips to help you get your local search marketing working for you.

1. Go Local on Social Media

Even though Google drives local search marketing, social media is quickly catching up.

78% of Americans have at least one social media profile and the average person spends about two hours per day on various social networks.

Social media has unparalleled access to our lives, and Facebook is the advertising king in this field.

It’s inexpensive, and, more importantly, it allows you to locally target your audience.

With Facebook, your ads are put in front of your relevant, local audience in an instant.

2. Use Google Adwords

What if your business listing appeared every time a customer searched for your product or service?

With Google Adwords’ Location Extensions, you can make that happen!

How?

Because you can attach your business address to your ad, and you can also provide your business name and customer care contacts.

If you’re unsure how to use location extensions, an experienced web developer can help you.

3. Ask for Online Reviews

Up to this point, customer feedback may not have formed part of your advertising efforts. Perhaps it’s time to change that?

Because, when you’re looking to attract local business, very few strategies you will ever employ will beat honest, trustworthy customer reviews.

Reviews are a powerful form of social proof.

Recent research undertaken by YouGov indicates some interesting findings:

  • The majority of Americans rely on online reviews, despite any reservations they have about how trustworthy those reviews are
  • 78% check out the review section before making a purchase
  • Nearly half of Americans (44%) actively contribute reviews when they’ve made a purchase

Reviews have the potential to drive more customers to your business. And, as Google points out, they can also improve your position on its search engine results page.

4. Get Active in the Community

A good local search marketing strategy will marry the online world with the offline one.

Your business does not exist in a vacuum. Being active in your local community can significantly boost your online visibility and your sales.

Sponsoring events or sports teams, and participating in local events are great forms of marketing.

They are powerful because:

  • They put your brand in front of lots of local people. Provide meaningful moments for those people and they’ll share their experience online, they’ll post a review or they’ll hit ‘like’ on a comment. All of this will help Google to take notice
  • They give you content to share. This will promote customer interaction and engagement online and it may even get the attention of local media outlets
  • They give you a great bang for your buck in terms of exposure, goodwill, etc.
  • They can help build your referral network. All of this interaction is allowing you to make invaluable connections along the way. Eventually, you will reap what you sow.

The Bottom Line on Local Search Marketing

The consumer world may be very big, but small and medium businesses can make it so that it’s very small.

The local customers you are seeking are also seeking you.

With great local search marketing, they’ll be able to find you.

Got any questions or need some expert advice? Reach out and talk to us. We’re always happy to help.


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