5 Social Media Tricks That’ll Land More Roofing Leads

5 Social Media Tricks That’ll Land More Roofing Leads

Got a roofing business? Need roofing leads?

You’re probably busy. But you’d probably like to be busier.

And while most roofers aren’t exactly known for the social media savvy, there are easy ways to build an online presence to get more leads.

So if you’re looking for more roofing leads for your business, look no further.

We’ve got the 5 social media tricks that will land more roofing leads.

1. Get on Social Media Sites to Get More Roofing Leads

You’ve got to be in it to win it. That means establishing an online presence.

If you want more roofing leads, you need to be on social media.

Here are the top sites you need to be on that can easily get you more roofing leads.

  • Google
  • Yelp
  • Angie’s List
  • Home Advisor
  • Facebook

It’s also really smart to check to see if any negative reviews have been left online about your roofing company.

Ask your customers, new and old to help you by leaving reviews after you’ve done a great job. It will help you receive even more roofing leads!

2. Get More Roofing Leads By Using Pictures & Videos

People love photos. So does the Internet.

People love videos even more. So does the Internet.

Here are some ideas to get more roofing leads:

  • Create how-to videos to put on your website and share on social media
  • Host live videos and post to Facebook
  • Highlight your favorite jobs
  • Showcase your unique projects
  • Share your company’s safety initiatives
  • Show Projects from beginning to end to show the process

3. Get More Roofing Leads by Monitoring Your Competitors on Social Media

Why reinvent the wheel when someone has already done it for you?

Check out what your competition is doing online.

Join online groups that your competitors are also a part of.

See what people are saying about the other businesses. How does yours compare?

  • What sites are your competitors on?
  • What information are they sharing?
  • What do the online reviews say about their company?
  • What strategies are they using? Are they effective?

Taking the time to do some research on your competition will help you discover new ways to market your business.

It will also save you time and money if you learn from your competition what isn’t working.

4. Consistency Will Help You Attain Roofing Leads

You can’t just create a profile on a social media site and then leave it there.

Action must be taken.

Otherwise, no one will care about you or even notice your business.

Consistency is the key.

Create and implement a social media plan and then stick with it.

Remember it’s not about how much you post, it’s about how often.

While it might seem like this will cut into a portion of your day, many social media sites now offer the ability to set up a posting schedule in advance.

5. A Call to Action Will Help Your Roofing Leads Make the Smart Decision

No matter which social media platform you choose to post, each post should include a call to action.

A call to action is an invitation for the reader to do something such as:

  • Call You
  • E-mail You
  • Sign Up for Your Newsletter
  • Sign Up to Attend an Event
  • Schedule an Appointment

Your entire goal is to get someone to find your company interesting enough that they want to continue to want to know more.

If you find you’re too busy or just don’t feel confident enough to tackle social media on your own, we’re here to help you.

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6 Ways to Bolster Your Roofing Website and Win More Sales

6 Ways to Bolster Your Roofing Website and Win More Sales

With over 101,000 roofing businesses in the United States alone, you need to do everything possible to make sure yours stands out.

Here, we’ll tell you six of our favorite digital marketing strategies to take your roofing website to the next level.

1. Post Your Reviews

These days, close to 90% of people value online business reviews just as much as they do recommendations from friends or colleagues.

This means that if your reviews aren’t easy to find on your roofing website, potential customers will just go to your competitor.

Make sure, in addition to having reviews on pages like Google My Business and review websites like Yelp and Angie’s List, that your customer testimonials are displayed on your roofing website.

Show at least a few lines from satisfied customers on your homepage, and try to create a page in your drop-down header menu that’s dedicated to what your customers are saying about your services.

2. Include Videos

Video content has become more and more popular this year in digital marketing!

These days, people don’t always have time or patience to read through the internal pages of your website.

Think of a homepage video clip as your 2-minute elevator pitch. Plus, it helps people to have a face to put with the brand’s name and services.

Let people see your roofing equipment at work, and introduce yourself!

3. Share Your Social Media Links

Everyone is on social media these days – yes, even roofing websites.

You’d be surprised just how many potential customers are combing through the roofing hashtag on Facebook, Twitter, or Instagram for inspiration and for services.

Make sure you include links to all your social media profiles on every page of your website – remember, you can’t guarantee that every visitor will land on your homepage.

Encourage website visitors to follow you on social media for giveaways, discount codes, and inspiration!

4. Get Local

Local SEO is more important than ever.

To help local clients find your website and book your services, always make sure that your company’s contact information is current and is updated on both the website and on Google My Business.

Try to include your town’s name, the state you’re active in, and your complete service area in as much of your content as possible.

Also, make sure you frequently update your website to stay at the top of local results!

5. A Picture Is Worth A Thousand (Key)words

You probably already know just how important using images to both break up your content and give people a visual idea of what your roofing styles look like is.

But keep in mind too that image file names and captions are the perfect place to include keywords to bump your site up in the rankings!

6. Make Your Roofing Website Contact Page Visible

Lastly, always make sure that the “Contact Us” page of your website is crisp, visible, and easy to navigate.

You may want to put your contact information in both the header and footer of your homepage, as well as on your internal pages.

Even if you’re using a contact form, still display your email, address, and phone number clearly.

Get The Most Out Of Your Roofing Website

Use these tips to see big changes in your rankings!

Remember to always check back with us for more tips and tricks about how to get the best digital marketing strategy for your business.

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