No matter what type of business you’re in, marketing will take up a large portion of your daily endeavors.

But, in all of your efforts to get ahead, how much attention are you paying to local search marketing?

If you are a small or medium-sized business serving local customers, local search marketing can give your bottom line a boost!

What Is Local Search Marketing?

There’s been a mini revolution in the world of online search.

Consumers are not only searching online for things to buy but also searching for local businesses offering these things!

In fact, on Google alone, interest in local or “near me” searches has increased 34x since 2011 and it has doubled in the last year.

As a result, Google, the king of search, has now prioritized local listings and is putting those pages right at the top of its SERPs (search engine results pages).

Time for your business to go local online!

We’re sharing tips to help you get your local search marketing working for you.

1. Go Local on Social Media

Even though Google drives local search marketing, social media is quickly catching up.

78% of Americans have at least one social media profile and the average person spends about two hours per day on various social networks.

Social media has unparalleled access to our lives, and Facebook is the advertising king in this field.

It’s inexpensive, and, more importantly, it allows you to locally target your audience.

With Facebook, your ads are put in front of your relevant, local audience in an instant.

2. Use Google Adwords

What if your business listing appeared every time a customer searched for your product or service?

With Google Adwords’ Location Extensions, you can make that happen!

How?

Because you can attach your business address to your ad, and you can also provide your business name and customer care contacts.

If you’re unsure how to use location extensions, an experienced web developer can help you.

3. Ask for Online Reviews

Up to this point, customer feedback may not have formed part of your advertising efforts. Perhaps it’s time to change that?

Because, when you’re looking to attract local business, very few strategies you will ever employ will beat honest, trustworthy customer reviews.

Reviews are a powerful form of social proof.

Recent research undertaken by YouGov indicates some interesting findings:

  • The majority of Americans rely on online reviews, despite any reservations they have about how trustworthy those reviews are
  • 78% check out the review section before making a purchase
  • Nearly half of Americans (44%) actively contribute reviews when they’ve made a purchase

Reviews have the potential to drive more customers to your business. And, as Google points out, they can also improve your position on its search engine results page.

4. Get Active in the Community

A good local search marketing strategy will marry the online world with the offline one.

Your business does not exist in a vacuum. Being active in your local community can significantly boost your online visibility and your sales.

Sponsoring events or sports teams, and participating in local events are great forms of marketing.

They are powerful because:

  • They put your brand in front of lots of local people. Provide meaningful moments for those people and they’ll share their experience online, they’ll post a review or they’ll hit ‘like’ on a comment. All of this will help Google to take notice
  • They give you content to share. This will promote customer interaction and engagement online and it may even get the attention of local media outlets
  • They give you a great bang for your buck in terms of exposure, goodwill, etc.
  • They can help build your referral network. All of this interaction is allowing you to make invaluable connections along the way. Eventually, you will reap what you sow.

The Bottom Line on Local Search Marketing

The consumer world may be very big, but small and medium businesses can make it so that it’s very small.

The local customers you are seeking are also seeking you.

With great local search marketing, they’ll be able to find you.

Got any questions or need some expert advice? Reach out and talk to us. We’re always happy to help.


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