80 – 90% of people will research a business online when looking to make a purchase like a new roof.

And data also tells us that 30% of small businesses with a web presence generate more than 25% of their revenue online.

About 66% of the U.S. population (211 million) consider themselves as digital shoppers.

A responsive website will mean that your business is available to them 24/7, whatever the geography or time zone.

Responsive web design benefits you and your business; 44% of smartphone users make purchases with their smartphone.

If your website isn’t responsive, you’re going to miss out – 38% of people will stop engaging with a website if the content or layout is unattractive.

An unresponsive site is most definitely ‘unattractive’.

This is why we’re giving you three key responsive web design benefits.

Responsive Web Design Benefits

Google will share the love

Performing a search on the internet has long been classed as ‘Googling’, despite there being a number of other search engines available to you.

It seems that Google is the King (or Queen) of internet search; you don’t search for something, you Google it.

So when they tell you that your site will be disregarded from their results if it isn’t mobile friendly (responsive), you need to listen.

Regardless of how you feel about the pervasion of giants like Google, the fact is simple – fit with them or pay the consequence.

Viewer Engagement

94% of people that regularly use online services have said that they rejected or mistrusted a website out of hand purely because of the design.

People access the internet through a number of different devices, be that a smartphone, tablet, laptop … the range of devices continues to grow daily.

And remember that just because your site works on something with a 4″ screen and a 16″ screen, it doesn’t mean it will work on the sizes in-between.

And what can be worse than having to scroll through a site, swiping left, right, up and down just to read something?

Worse if you’re trying to make a purchase and can’t see the options or boxes that you should fill in.

One Site Fits All

For a while, there was a transition period of businesses knowing they needed mobile browsing while still retaining full desktop functionality.

This led to two different websites – the mobile version and the ‘proper‘ version.

That’s all very well, but then you need two lots of development, two SEO strategies, in fact, two of everything.

A fully responsive website will work on all platforms, with all browsers, using just the one strategy, and that’s going to save a significant amount of money.

Of course, it needs only one development path as well.

Spending your money on a website that isn’t responsive is a bad investment. 

You wouldn’t pay over the odds for a service or product, or let your customers pay you half of the invoice, and that’s exactly what you’re doing with a non-responsive site.

Giving money away.

To find out more about responsive web design benefits, or to see why web development is our specialty, you should contact us today or call us at (970) 578-0234 to talk to one of our professionals.

We’ll make your brand shine. 

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